The Christmas season is here and with it, one of the most anticipated shopping seasons of the year. It is a great time to prepare your online store with Christmas promotions that allow your customers to buy all their gifts and of course, get some rewards.
What promotions to do for Christmas?
You still have time to decide what promotions to do for Christmas and create great experiences for your client without compromising your profits. Here are some ideas for you.
special christmas sale
Take advantage of the magic of this time and create Christmas advertising on your website and announce the Christmas sales season. Define a period of time where you grant special discounts and seasonal products.
Group your products by price or categories to help your customers choose the best gifts based on what they are looking for, for example, “Gifts for mom” “Gifts for exchange”. Remember that most people are looking for gifts and have a certain budget, make their choice easier.
gift cards
Gift cards are a good strategy for two things:
- If someone walks into your store looking for a gift but isn’t sure what to give, it becomes a great option to buy a card to use later.
- The person who receives the card usually spends more than the amount on the card, which represents more income for your business.
They are simple to implement and can bring you great benefits. you can create some designs easily and a good technique is to foliate them or create specific codes for them to use when they buy.
Discount for minimum purchase
Another good Christmas promotion is to offer discounts on minimum purchases, and to determine your discounts we recommend that you first manage to define your for the products that you have in season or those that you plan to sell, and from there, know what discount you can offer and which It will be the minimum amount that your clients must cover to be able to access them.
Make sure to create a promotional campaign before the start of December so that you have enough diffusion time and your customers can anticipate their purchases.
Free shipping
At this time it is very attractive that you manage free shipping for your customers and you can plan a strategy with specific products or of a certain price range so that your profits are not affected.
💡Tip: If you have a product that you know can be a star for the season and one that is difficult for you to sell during the year, you can create a free shipping strategy for both and make your customers purchase them by perceiving the benefit.
Reward for your purchases
Reward your customers for their Christmas purchases and generate greater loyalty to your brand. In this case your strategy can be divided in two ways:
- Give away e-coupons for later purchases or have them accumulate points that they can later exchange for free shipping or other products.
- Offer a Christmas gift with every purchase. This can be a physical detail or a product from your store that comes to them at no cost.
christmas giveaway
Giveaways are one of the most common and accepted promotions within social networks, as they represent a great opportunity for your brand to spread to a new audience and gain an audience.
In these promotions, a prize is awarded through a dynamic that involves the participation of your followers and can bring you exposure benefits with a new audience.
💡 Tip: to learn how to make a great giveaway, we invite you to read where we explain it in more detail.
Featured Fan Awards
The Christmas season is a good time to recognize the loyalty of your followers. Those fans of your brand or product who spend their time recommending you and sharing your posts or interacting with you.
Take advantage of the festive and sharing spirit to reward them with a special gift that can range from public recognition on your business networks, to sending a small Christmas gift that they will surely make public on their own networks.
Giving a gift to your most regular followers will create an even stronger loyalty in them and will allow you to reinforce your communication with them and with your community in general. Remember that your social networks are a great tool to create your own “tribe” and if you usually reward your followers, your tribe will surely grow.
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What to take into account for your Christmas campaign?
Now that we are talking about different types of Christmas promotions, let’s think a little about what you must take into account so that your Christmas campaigns are a success, whatever promotion you decide to apply.
1. Define the promotions
According to your stock and what you want to move more in these months, choose the type of promotion you need. It is a good time to review what has been difficult for you to sell and add it to your strategy.
Set specific goals either by product, by expected amount or by stock and make sure you can meet the very demand you plan to generate.
2.Select your target audience
The most recommended for Christmas promotions or campaigns is always to segment your customers well. You can create specific lists by average purchase receipt, number of purchases or even geographic delivery zones to better tailor your promotions.
Defining your audience also gives you greater visibility of the means you can use to launch your Christmas advertising, for example, what are you going to launch by mail and what by social networks? How will you adapt the message for each of your channels?
3.Plan your campaign
Create a publication and promotion calendar where you define dates, means and messages. You can guide yourself by thinking of three stages: expectation, promotion and post-Christmas sales.
In each of the stages, define the means by which you will disseminate, what messages you have to launch and what is the objective of each moment of promotion.
It is also a good time to think about the budget you will allocate for your campaign and what you will need in terms of designs and content to cover each stage.
4.Launch and measure
It is important to measure the results of your campaigns and it is best to do it in stages, that is, what were the approach results in the expectation stage, what were the actual sales numbers, and what were the sales results later. This will help you prevent future promotions and also know which of them is the most successful with your specific audience.
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Summary
Creating Christmas advertising strategies gives you the opportunity not only to increase your sales but also to get closer to your customers, raise your brand reputation and provide a great experience to your buyers during these holiday seasons.
What Christmas promotions to do?
Some of the promotions that you can implement in your online business are:
special christmas sale
gift cards
Discount for minimum purchase
Free shipping
Reward for your purchases
christmas giveaway
Featured Fan Awards
What to take into account for your Christmas campaign?
1. Define the promotions
2.Select your target audience
3.Plan your campaign
4.Launch and measure
Get ready with everything your business needs and if you still don’t have an online store, go ahead and have one with Tiendanube.
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