The audiovisual format became the almost indisputable protagonist of the internet. By creating your own video with photos and music, for example, you are generating the type of content that is being consumed the most. we tell you how to edit a video to make your brand known and not stay out of this trend.
Next, we will tell you what resources and tools you have available to create the videos that will help you with the products of your e-commerce.
Keys to creating successful videos
The video is becoming one of the most important for fashion and accessories brands, since it allows to show how the products and the materials with which they are made look, how they can be used or what is the story behind their elaboration.
Depending on what you want to communicate, you can count on the help of a professional who has the tools and expert knowledge to help you develop the idea you want to convey with your brand.
However, there are several options for video content that you can create on your own. That is why we are going to show you resources and tools so that you know how to edit videos easily and quickly.
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If you have a camera that records videos or a cell phone that has a good resolution, you can create your own images. If you record videos with your cell phone, remember to record them horizontally, unless you are going to publish in the .
Whenever possible, use a natural light source and take into account not to cast shadows on what you are filming.
Keep in mind that if the light source is very strong (for example, the midday sun) you can overexpose the video, which means that the image will appear very bright. On the other hand, if the light source is very weak, you will underexpose the video, that is, the image will be darker.
Another important aspect is the composition of the elements that you are going to capture on video. Choose a color palette that is present in your brand identity or that is in harmony with the product you are going to promote and with your brand logo, which you can add in the editing stage.
The most important thing when creating a video is that it tells a story and that it generates emotion and identification in those who watch it. There are different types of video: descriptive, testimonial, product use and you can give all of them the imprint of a story.
How to edit a video: resources and tools
An available resource, in addition to recording with your camera or cell phone, is to reuse photographic and graphic design materials that your brand already has and animate them in a video, placing music and effects that enhance them.
Another option is to use videos from an internet gallery to complement the ones you already have of your products. There are many and of very good quality.
You can try searching on , where they have a huge amount of videos and photos from all over the world and they are free. Look for the ones that best suit your brand image.
If you are going to use them in your videos, structure them according to their order of importance and hierarchy so that whoever watches the video understands what to read first.
Also make sure that the chosen font and colors look correct and are easy to read.
Music and sound effects are very important because they complete the meaning of what you are trying to communicate. Therefore, take the time to understand which music is the one that best represents the identity of your business and the message to be transmitted. To search for music you can enter .
It is a page that has innumerable music files, divided by genres that you can find at the top of the browser. It also has an expertly curated playlist to use in videos.
Among the most used paid options is . You will find music that you can easily download and edit to adapt to the exact duration of the video. It also has a vast gallery of different editable videos to use in your creations.
On the internet you can find many websites with a wide range of music and sound effects. Some of them are paid and some are free. Remember to check all the policies of use of the service to make sure you use them correctly. There are simple and easy to use editors that you can download from the internet.
On the other hand, it is a powerful editor that you can download to your computer and that has professional editing tools. It offers a free version and a paid version.
If you want to edit directly from your cell phone, you can download the application. This editor will allow you to use the content generated from your phone without having to download it.
It has interesting effects like slow motion and predetermined transitions. It also allows you to share the final result directly on your social networks.
Remember to respect the aesthetics of your brand, so that your customers can easily recognize and identify the messages you communicate. If you recently carried out a process, this is an excellent opportunity to strengthen your new identity!
It is also important that you take into account the technical specifications of the channel where you are going to publish your video. The main ones that you have to know are those of and those of .
You are now ready to create a video for your brand!
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