How to generate (quality) traffic in your online store

When we have an online store, all our communication efforts have to be focused on generating visits to her. Why? The store is the place where we display the products and people can make their purchase. It is our ideal goal!

In this article we are going to see the indispensable tools in your marketing strategy to generate quality traffic in your ecommerce and start attracting new customers!

Tools to generate quality traffic in your online store

One is the ideal tool for those who sell products online. It allows you to display them in an organized way and offers facilities so that the user can buy easily and dynamically.

But, creating an online store is not enough: Once we do this, we have to put all our efforts into making it known and bringing quality traffic so that the public is interested in what we sell and that they finally end up making their purchase.

For this, we can make use of a lot of tools of the virtual world that, worked in creative and constant way, they can give us many benefits. Let’s meet them!

1- Optimize your online store

The first step in achieving qualified traffic is to have a store optimized for your search engine optimization. Said like this it sounds complex, but there are small actions that we can easily manage in our store and that will allow us to increase visits. Let’s see:

: To be found on Google, we first need to know how they search for us! That means understanding what words or phrases potential customers use when searching for the products we offer. Google has a free tool called that allows us to measure the number of monthly searches for different keywords. The words most used by users in your field are the ones you should include in your ecommerce site.
Product descriptions: tTake the time to make sure they are clear. Talk about materials, colors and measurements in an orderly and friendly way. Think about it so that whoever is about to buy has no doubts about what they are going to get.
SEO fields: the titles, the URL of each product and the alternative texts of the images are essential to optimize our content for search engines. Don’t leave them unfinished!

Learn more about SEO:

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2- Create content focused on the interests of your customers

It is known that content generation is a very powerful tool to spread your brand in the virtual world. And, if we talk specifically about quality traffic, adding a blog to your online store can exponentially increase visits. There are three fundamental elements that you have to take into account:

Thematic axes: If you decide to add a blog to your marketing plan, the first thing you have to identify are the topics that you are going to address in it. If you are already communicating on social networks, you can analyze which are the topics that most interest your audience and expand on them on the blog.I defined three or four thematic axes that represent the lifestyle of your brand and that in turn arouse interest in your audience. From these axes, start thinking about future publications.
The format: uOnce you have defined your thematic axes, you must find which format best suits what you want to tell. Do you need photos? Are you going to record video tutorials? Would you like to have collaborators who add information to your blog? Defining the formats that you are going to add to your blog will allow you to outline future actions.
The frequency: adding a blog to our communication requires perseverance. Determining in advance how often we will publish on the blog can help us organize ourselves and plan the content.

3- Take advantage of social networks

Social networks today are one of the main sources of traffic for any website. Beyond the daily publications, there are specific tools to generate new visits to our online store from the networks. Here are some:

From functionality: both on Facebook and Instagram you have tools to link your online store. I included the link in your , put visible , activate . All these are links that can drive visits to your store.
From the content: In addition to presenting your products, it is important that you think creative promotions, combos and limited time offers that are attractive to your audience and lead to your website. Publish these same commercial actions in the store through banners and images that capture the attention of visitors.
From paid advertising: the objective “traffic” within on Facebook allows you to generate ads whose goal is generate visits to a website with the lowest possible cost. When making these ads, it is essential to have the Facebook pixel installed in the store, to analyze the behavior of visitors to the site and then generate ads whose objective is conversion.

4- Personalize messages through email marketing

The email marketing It is the star tool when it comes to directing ultra-segmented messages to our audience. For example, through mailing campaigns we can almost automatically reach those who have left an unfinished purchase in our store to convince them to come back and close the deal.

It is also the ideal medium for remarketing: the generation of messages that allow us to reach those who have already bought from us once, to encourage the second purchase. What are you doing today so that those who already know you will buy from you again?

Remember that it is always easier to generate a repurchase than a new customer, so add special actions to retain your customers. Email marketing is the perfect tool for this.

conclusion

Definitely, growing an online store involves building a comprehensive marketing plan that puts the rest of the virtual tools (social networks, advertising campaigns, email marketing, blog, etc.) to work based on that store.

It is work that requires planning and analysis, but doing it in a sustained manner over time bears fruit. To work!

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