Marketing is a social and administrative process that aims to strengthen the growth and positioning of a company. Here we tell you everything behind this concept, how to understand it and apply it successfully in your business.
To start a business or join the ranks of entrepreneurship, knowledge about marketing is indisputably needed. If you are an entrepreneur or are thinking of becoming one, you have probably already asked yourself what is marketing and what is it for.
Regardless of the size of your business, at some point, it will require marketing strategies to grow, expand and reach its full potential. Having a broad knowledge of the concepts around it will give you the tools so you can position the product or service you offer.
If you want to know what is marketing, what it is for, how it is related to advertising, what is a marketing plan, and the main concepts to implement a successful marketing strategy, I will tell you below. Keep reading! 🚀
What is marketing and what is it for?
To understand better what is marketing and what is it forwe can summarize it as the series of activities within a set of processes in which latent needs and desires of a specific public are identified.
According to the (RAE), the word marketing is an economic concept that refers to the “set of principles and practices that seek to increase trade, especially demand.”
Marketing, also known as marketing, is directly related to the process of satisfying from a product or service. His goal is to achieve it in the most appropriate way possible, and that this be as much a benefit for him as it is for the company itself.
If you want to properly implement marketing in your business, take into account its two main axes: social and administrative. Marketing is social because groups of people, needs and demands are involved; and it is administrative because it requires planning, organization, implementation and control to execute it.
What is marketing for?
To answer the question “what is marketing for?”, it is necessary to understand that its purpose is to create and communicate the value of a brand, a product or a service, always based on the needs and desires of the final consumer.
Another important point of marketing is that it serves to improve everything related to the sales processes of a product or service: from the study of the need to be covered, the market niche to which it will be directed, its production, its format. sales, logistics, marketing and after-sales service.
But marketing not only serves to improve sales processes, attract new customers and retain them, it also serves to achieve the objectives of a company in the short and medium term. Marketing encompasses and is better understood thanks to a broad list of concepts that we will share with you below.
23 concepts to understand marketing and apply it in your business
Now that you are clear what is marketing foryou will be able to delve more easily into the 23 most important concepts for understand marketing and apply it in your business:
- Offer
- marketing mix
- Market
- Marketing plan
- digital marketing
- advertising in marketing
- social marketing
- marketing strategy
- target
- Price
- Promotion
- Demand in marketing
- Product
- Need in marketing
- branding
- positioning
- service marketing
- brand in marketing
- direct marketing
- strategic marketing
- International marketing
- Market study
- Market Segmentation
Implementing these concepts in your business will help you better understand and build strategies to increase the value of your product or service, and at the same time, create a close relationship with your final consumer to obtain loyalty and success. Take note!
1 . What is supply in marketing?
Supply in marketing can refer to the quantity of goods or services that a company is willing to sell in the market (“increased the supply of X product”, that is, its availability in the market). But also, many times it refers to the offer of a certain product under special conditions, such as a modification or discount on the original price. A good example of the offer concept in marketing might be the promotional statement: “50% off! *Limited to 50 pieces. Surely you have found it!
two . What is the marketing mix?
The marketing mix or marketing mix are the variables that dictate or influence the way in which marketing strategies should be carried out with each product. It is a series of tools and utilities that you will mix and use to increase the exposure of a product to its target audience and improve the reception that this product will have.
3 . What is the market in marketing?
The market was formerly related to the physical space where vendors and consumers met to trade (for example: ports were important points of purchase and sale of products and services). Currently, this concept refers both to the global space for all buying and selling actions associated with a service or product, and to the number of people who participate in that space.}
Four . What is a marketing plan?
Philip Kotler, considered the father of marketing, explains that “a marketing plan is a written document that summarizes all the market research carried out, and indicates how the company will achieve its marketing objectives.” The marketing plan facilitates, directs, and coordinates the efforts of the entire marketing process. It is like your guide for the marketing actions that you will implement.
5 . What is digital marketing?
It is also known as , and refers to all online efforts and actions focused on achieving the established objectives. It involves tools from the digital field, for example: , , strategies and more. If your business appears on Facebook or Instagram, has its own website and blog to generate content and capture leads, then you are already putting digital marketing into practice!
6. What is advertising in marketing?
Advertising is the set of strategies that seek to highlight a product or convince the consumer of a purchase and is, without a doubt, one of the main pillars of marketing. Do you remember those popular TV and radio commercials, or those that appear when you listen to a streaming service or watch before a video on YouTube? How about the ad creative that crossed your social feed? Those are good examples of advertising!
7. What is social marketing?
Also called “responsible” marketing, it is the one that has a clear interest in matters of corporate social responsibility or objectives such as the environment, social progress, the dissemination of culture, among others. The recycling campaigns of some soft drink brands are an example of this type of marketing.
8. What is marketing strategy?
The marketing strategy is determined by the target audience and the properties of the product, within the framework of the specific society and historical moment. In theory, it is made up of four essential elements: product, place, price and promotion. To better understand the strategy of “the 4 p’s of marketing” think of Uber: the product that the brand seeks to sell is comfortable and safe transportation; the square it is online (through digital media); the price is the cost of the service and the method of payment; the promotion It is the means that Uber uses to reach the consumer (for example: the discount code that you share with your acquaintances so that they start using the platform).
9. What is target in marketing?
The target is a term of English origin that means “objective, goal or white”. In marketing and advertising, target or target audience is the group of people for whom the sale of a product or service is oriented or directed. For example, the target of a manufacturer of women’s shoes are executive women.
10. What is price in marketing?
It refers to the value perceived by both the client and the buyer, the price to be established and the format in which it will be charged. The concept of price can range from the payment methods that will be accepted to production costs, profit margin and creative ways of communicating it. Do you know the “Price on the Jersey” campaign that Walmart launched in Brazil? Discover .
11. What is promotion in marketing?
They are all communication actions or commercial activities designed to promote a product. It has to do with the way in which products and services will be offered, that is, the way in which advertising will be done. A good example is the case of , who created an inspiring and creative campaign to communicate their brand vision and what their product gives.
12. What is demand in marketing?
according to the book Marketing Managementby Philip Kotler, the market demand for a product is the total volume likely to be purchased by a certain group of consumers, in a specific geographical area, for a certain period of time, in a defined marketing environment and under a program marketing specific.
13. What is product in marketing?
It is the element of exchange offered by a company or organization, which can be a material good or a service. This concept serves to define its main characteristics, its content, the name it will bear, its presentation, and above all, to understand what are the needs and desires that it can satisfy. In one line: it is what you want to sell to your audience.
14. What is a marketing need?
It is any aspiration or desire of a potential client in terms of goods and services. A need is something that a business or company satisfies by offering its products. Focusing on meeting the needs of users should be one of the marketing priorities.
15. What is branding in marketing?
Brand management is a marketing practice that refers to the set of actions related to the positioning, purpose and values ​​of a brand. Its objective is for the brand or product to be easily identifiable by the consumer in order to influence their purchasing decisions. Examples of effective branding are Coca-Cola, Starbucks, Nike and McDonald’s.
16. What is marketing positioning?
This concept represents the place that a brand, service or product occupies in the minds of consumers, compared to the competition. It is the perception that the consumer has about a brand, the commercial name or the company. Marketing aims…
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