If you use the largest photo and video social network in the world, surely you follow a profile that has a certified account on Instagram.
The blue seal of authenticity appeared in mid-2016 and has been helping many celebrities stand out ever since. and even small and large companies.
Although the certified account application process has been simplified over the years, understanding how to make that application in a certain way minimizes the risks of the social network denying your application.
If before, access to Instagram certification was practically restricted to celebrities and multinational companies, today the procedure has become very simple.
Therefore, today’s article will teach you how to have a certified account on Instagram, what are the procedures for your business to have the Instagram seal of authenticity and how this can help you do a job of authenticity. long-term.
What is a certified account on Instagram?
The certified account on Instagram is the “blue seal in check format” created to identify if a profile is real and if it officially represents a company.
Basically, it is a resource that the application uses to differentiate the official profiles from the “fakes”, which generates a greater .
This functionality also helps celebrities, digital influencers, and even small and large businesses to stand out, who can now use this feature. in your favor in associations within the social network.
What are the advantages of having a certified Instagram account?
In addition to showing that your business account is official, there are several advantages to obtaining the certification seal of the social network.
Thinking about it, we have selected some of the main reasons to analyze if having a certified Instagram account is interesting for your company.
higher brand value
Having a certified account on Instagram means that, in addition to being an authority in your market niche, you meet all the requirements to use this highly coveted seal in the digital universe.
In this way, the increase in the perception of the value of the brand in the eyes of the potential consumer occurs automatically.
Reduce copyright issues
Another advantage in relation to the certification seal is to be able to minimize the theft of content from the Instagram wall, since, through this certification, the copyright becomes more evident, although implicitly.
Flag other profiles in posts
By having a certified account, you as an entrepreneur can associate with other certified accounts and use the tool to produce content that involves both parties.
This feature is often heavily used by digital influencers who partner with major brands, to showcase the name of the business and the product in question.
It is possible to use that labeling tool through the and of .
Increase organic content delivery
After certifying your account on Instagram, your delivery of organic content can increase up to 5%, according to various studies of the social network.
In addition, the profile of your business will gain prominence in searches within it.
Depending on the user’s searches, combined with the action of the platform’s algorithm, the official account of your business will always appear as one of the first options in the searches, which increases the possibility of winning .
Requirements to have an account certified by Instagram
The first step to having a certified Instagram account is knowing the requirements that are important in order to have a good evaluation.
So, check out what it takes to earn the platform’s blue seal:
Integrity
In order for your profile to become a certified account on Instagram, it is necessary to always maintain ethical integrity in relation to the way you behave with your followers, the content you offer and, especially, how you use the platform.
through a good you will be able to print even stronger and more solid values to your brand.
Complete description
Your profile must have a complete and objective description, indicating exactly what products or services you offer.
In addition, it is essential to have a good profile picture and highlight information such as contact numbers, website and email.
Remember that Instagram is a social network of relationships and that the more accurate your profile is, the greater the chances of having a good connection with the user.
Authenticity
Let people within Instagram know that your profile is the only official communication channel to ask questions and consume content.
Therefore, if your company has, for example, five profiles of the same business, it may be interesting to abandon this strategy so that your account is certified.
Although in some cases it may be interesting to segment the target audience and work specifically with different niches, this is not a good practice for those who wish to certify their Instagram account.
Notability
Perhaps this is the most important part. Instagram takes into account all your movements on the platform, that is, from your description to the interaction with users. And this reflects the notability of your business in front of the public.
Therefore, do your best to create a true relationship with your target audience. This, in addition to helping you certify your account, can help you win over true fans for your brand.
Respond to comments, ask questions, and use Instagram Stories resources whenever possible.
How to have a certified account on Instagram?
Learning how to have a certified Instagram account is quite simple. However, it is necessary to strictly follow the step by step recommended by the social network.
Therefore, we have listed here the official procedure so that you can make your request in the correct way.
- Open your profile and access the “Settings” part.
- Select the “Account” tab.
- Then, go to the “Request Verification” menu.
- At this point, you will need to fill in some information, such as full name — as you or your establishment is generally known— and select the type of category your profile belongs to from the options provided.
- After this process, it will be necessary to send a copy of an identity document (individual) or other documents that confirm who you are, such as income tax or proof of company address.
- After this procedure, you just have to click on “Send” and wait for the platform’s analysis.
If you still have doubts, you can to go to the official tutorial of the social network.
4 tips to certify your Instagram account faster
To certify your Instagram account more quickly, you can put into practice some of the following ideas.
However, it is important to remember that none of this guarantees approval of your application. This is just information that can help you speed up the analysis of previously sent data.
1. Have quality content
As with everything related to the offering relevant content to your followers will be essential in the process of evaluating your profile.
In this way, the social network understands that the concern of the business is not only to sell, but to add value and improve the user experience on the platform.
2. Be present in other social networks
To show that your business exists, it is very important that you do not depend entirely on Instagram. Therefore, having a digital presence on other social networks is essential to help in this analysis.
Producing valuable content is interesting for Facebook or YouTube, for example, it can help you a lot to have a certified Instagram account.
3. Facebook Certification Seal
While not as popular, having the Facebook verification stamp on your page can help speed up the process within Instagram.
For this, it is enough with Facebook that you follow the step by step of the social network: confirm some information such as address and name of the business and answer your phone call and identity verification email.
If you’re approved, you’ll have a dark gray seal on your Facebook Page.
4. Respect the rules of Instagram
Another fundamental tip to help you in this process is to respect all the rules and policies imposed by the platform.
In addition to showing that you meet the required terms, using Instagram in the right way also helps demonstrate your good faith.
Is it important to have a certified Instagram account?
As we have been able to analyze throughout this content, having a certified Instagram account will not affect your business experience directly in relation to its usability.
The certification will have the power to boost your authority within the platform, making followers feel more secure when interacting with your brand and, of course, when buying.
Now, if you want to use the social network to be more profitable in business, even without the verification stamp, learn how to .
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