A fanpage on Facebook is a specific page for brands, companies and entrepreneurs can communicate with the public and advertise their products and services. Do you want to know why your business needs one and how to create it? Read on and find out!
Facebook, like other , revolutionized the way we communicate and interact. We can no longer think of our lives without this platform that has already reached 2 billion monthly usersdepending on the site .
And given that this is one of the most accessed sites in the world, it is not wrong to say that, in order to be seen, it is practically mandatory to be on Facebook.
And this is not only true for personal profiles, but also for businesses and entrepreneurs who want to expand their presence on the Internet.
If you have a brand and want to get your products and services to more people, you will need to create a fan page on Facebook.
And if you don’t know where to start or what it takes to be successful on this social network, don’t worry. In this article we will provide you with a complete tutorial with everything you need to know. Can you come with us?
What is a Facebook fan page?
A fan page on facebook is a type of page within the social network whose specific function is to represent brands, companies, blogs, services, etc..
Below you can see an image of the :
The fan page It is very similar to that of a personal profile, but it has several features and tools that seek to boost the results of its user.
And while you can only have one Facebook profile linked to your name and email, you can have an unlimited number of fanpage associated with him.
A fan page it is a space made to gather fans, not friends (as it happens in personal profiles). In this way, you build a stronger relationship with the public and strengthen the presence of your business on the network.
And why is it so important for your business?
Many entrepreneurs who are taking their first steps in the digital world think that a single personal Facebook profile is enough to make their work known.
But, the truth is another: Having a fan page on Facebook is key for those who today want to stand out.
This is because a personal account has a number of limitations that make outreach work difficult. An example is the number of friends, limited to 5,000. Not to mention that the use of a normal profile for commercial purposes is against the rules of the social network.
A fan pageSecondly, allows an unlimited number of people to “Like” the page and track brand posts.
Another point where fanpage take advantage is that of personalization. In a personal account, the user can only change the profile and cover photo, and at fanpage allow you to change install plugin and much more.
And while a personal profile is linked to a single user’s name and email, the fan page From Facebook can be managed by multiple peopleeach with a different role and access privileges.
Another detail that makes life easier for Producers and Affiliates who want to build an audience and advertise their products is the access to performance statisticsalso exclusive functionality of the fanpage.
For example, personal profiles provide data about the of your posts, essential to see if your content is successful among the public.
And, finally, a Facebook fanpage allows the user promote posts through Facebook Adssomething that is also not possible with a common profile.
How to create a fan page on Facebook?
Now, you have convinced yourself that your business needs a fan page from Facebook, right? So, it’s time to get down to business and learn how to create one!
Take a look at the step by step that we have prepared for you:
1. Plan your Facebook page
The first step in creating a fan page for your business is to plan your entire strategy.
And this includes some details like:
- The profile of the people you want to communicate with on Facebook. A good start is create the buyer persona of your business. If you don’t have it yet, we explain how to do it;
- The type of content you will postsuch as texts, images or videos, and the frequency of these publications;
- The way you are going to talk to your audience, the brand tone of voice (more relaxed and fun or more serious).
2. Select the category
After defining these details, let’s move on to the actual creation step.
To create a fan page on Facebook is necessary link it to someone’s real profilewho will be like a kind of owner of the page.
Once you’ve logged into your Facebook account, click “Create” in the blue bar at the top of the screen. Next, select “Page.”
A new window will open for you to choose one of the page categories that Facebook allows you to create: “Business or Brand” or “Community or Public Figure”.
If you sell any type of product or service, we will recommend that you choose the first option. On the other hand, if you are your own brand (for example, a coach, a teacher, a consultant or a public figure), the second option will be the most appropriate.
Whichever option you choose, the next step is to enter a name for your fan page and a category in which it fits.
And it is highly recommended to read the Policies of Facebook pages, groups and events, which you can access . If you fan page conflicts with any of the platform’s requirements, you risk going off the air.
3. Personalize the fan page
Now you fan page on Facebook has been officially created!
And now it’s time to personalize your information and aesthetics to make it attractive to the public.
Esthetic
Facebook will ask you to add a profile photo. You can use your business logo or a photo of yourself if you decide to create a page as a public figure.
Next, you can also add a cover photo to make your page even more eye-catching.
Remember that the profile and cover images represent the identity of your business. They are the public’s first contact with your brand on Facebook. So they need to be attractive and represent the essence of the brand.
If you have questions about image formats, check out our article on the subject .
Page information
Now that you have given your face fan pageyou have to tell the audience what it’s about.
We are going to add a description and contact information, essential for your brand to be found in searches within Facebook.
To do so, click on “Edit” at the top of the screen, thus accessing the settings.
On this screen, you can enter a description, change the page category, insert a phone number, your website address (ideal for those with a ), a contact email, and an address in the case of physical stores.
4. Completion of page creation
Now that you fan page of Facebook is ready, it’s time to fix the last details just before launching it to the public. To do this, click on “Settings” on the top bar of the page.
In the “General” tab, you can define the visibility of the page (published or unpublished), allow visitor posts and limit the visibility of posts, among other details.
Under “Page Roles” you can assign or remove administrative roles for other users. This option is ideal if more than one person is responsible for the social networks of your business. You can assign roles like Administrator, Editor, Moderator, Announcer and Analyst.
Finally, you can also connect your company’s Instagram and WhatsApp accounts, which will give you access to some additional features.
For example, you can reply to Instagram messages directly from your Facebook inbox and create Facebook ads that drive your audience to Instagram.
How to spread your fan page on Facebook?
With all these details in place, all you have to do is sit back and wait for the barrage of likes, right?
Of course not!
People won’t know about your Facebook page if you don’t tell them about it. Promoting and disseminating the fan page has to be part of your marketing plan.
And this work will go far beyond including an icon of the page on your website or spreading it among friends and collaborators.
Do you want to know how to promote your fan page on Facebook? So, take a look at the guidelines we have prepared for you below:
Interact with your audience
One mistake that can harm your entire Facebook strategy is leaving the page abandoned and ignoring the public.
Always try to interact with fansfollowing and responding to comments, including complaints.
In addition to showing those people that you care about their problems, you will improve the image and of the page.
This is because Facebook tells fans how long it takes for a fan page in replying to messages.
Bet on ads
An alternative for those who want to get fans faster is advertise on facebook. Ads on the platform are not very expensive and guarantee much greater visibility and reach, especially at the beginning of the activity.
One of the biggest advantages of advertising on Facebook Ads is being able to choose the profile of the people you want to reach. With this, your campaigns will be much more efficient and the loss of money will be minimal.
If you want more information about advertising on Facebook, be sure to read the complete guide that we have prepared for you .
Keep the page always updated
The main function of a fan page on Facebook is to bring your business closer to the public. That’s why, make sure to always keep it updated with new content.
When you stop posting or responding to comments and messages, you make a bad impression on users, which can compromise your marketing strategy.
Try to create a to organize the frequency of publications and monitor the performance of content. Data like likes, shares, and posting times are good indicators of which topics are most popular with your audience.
Create your fan page from Facebook now!
With the growing number of Facebook users, maintaining a page on this network is almost mandatory for many businesses. After all, it is an excellent tool to interact with the public.
And as we can see, create a fan page on Facebook there is nothing difficult. You just have to pay attention to the steps and tips that we have given you in this article. By doing so, the results your brand will achieve will be remarkable.
But don’t stop here, take your digital outreach strategy even further knowing also the possibilities of !
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