Social inclusion is an issue that has gained prominence in recent times. Many They care about offering inclusive environments, and they express it both in their internal and external communication. You want to know why? Keep reading this post!
According to social inclusion is a concept that advocates that all people, regardless of their origin, social status, sexual orientation, race, or any other distinction, exercise their rights and take advantage of the opportunities offered by the society in which they live.
Historically, certain groups have been deprived, for example, of access to health, education, social recognition, decent housing and even free movement through some territories, by virtue of their physical or psychosocial characteristics.
You may be wondering what this has to do with your brand or your and why it is so relevant to the market. If so, you are in the right place. Soon we will explain it to you in great detail!
Why is social inclusion so important?
To begin with, it is worth remembering that human beings are social beings, that is, we need to feel that we are part of a group, a space or an organization. . The sense of belonging is one of our main characteristics.
This would be the first point, considering the ECLAC definition of social inclusion, to justify that this concept and the actions derived from it are extremely important.
On the other hand, living with dignity is one of the goals of most people. Seeking this purpose, many emigrate, or start their own business.
So contributing so that all human beings have the opportunity of a decent life to fulfill their dreams and desires is also very important. To make it possible, understanding social inclusion and putting it into practice is essential.
If we think in terms of , a business has more chances of success according to its number of customers, right? but be of a brand implies knowing it and having money to your products or services.
And for this, it is necessary to have opportunities that do not always depend solely on our individual efforts. In this sense, social inclusion can help more people become customers and, consequently, there are more .
Imagine, for example, that you have a of shoes. Did you know that many people in the world do not have access to the Internet? How could they buy your products if, in addition to not knowing them, they cannot access the platform where you market them?
If we lived in a society that encourages more and more social inclusion, this kind of situation would be much less possible, don’t you think?
In addition to what we have explained to you, social inclusion is important because it brings many other benefits, among which are:
- More social participation
- Fewer social problems (such as poverty, violence, theft)
- More employment generation
- Increase of the economy
- greater stability
In short, a more inclusive society is more more equitable and much better for all the people who inhabit it.
Now, we are going to explain to you how social inclusion is related to a category that is also very relevant for society and the market: diversity.
Social inclusion and diversity
To begin with, it is important to highlight that there are several types of diversity: social, linguistic, cultural, just to cite a few examples. But, in all cases, this term refers to multiplicity, to plurality.
And that is another characteristic of human beings. In addition to being social, as we said before, we are diverse. No one is the same as anyone else, even if we belong to the same family, or are aesthetically identical, like twin brothers. There is always something that differentiates a person from the others.
You may think that this is something obvious and positive. In the end, being unique is amazing, right? However, differences are not always well seen in our society. Many people for example, because of your skin color, your sexual orientation, or because you are a person with a disability.
It is exactly at this point where diversity is related to social inclusion. If you remember the beginning of our post, you will know that this type of exclusion is the one that tries to be combated with inclusive actions and strategies.
So for us to think of a more inclusive society, a brand, a market, it is necessary to understand, accept and promote diverse environments, where people can be themselves.
Undoubtedly, this type of context is richer, as well as offering more points of view and possibilities of reaching unforeseen people and places in environments of social exclusion and homogeneity.
To continue helping you understand social inclusion and its importance for your brand and society as a whole, we are going to show you the types that exist and some of their main characteristics. Do not go!
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Types of social inclusion
From everything we have said in this post, you must already imagine that there are many types of social inclusion, since they are closely related to the characteristics or situations that cause a person to be excluded.
In addition, they can vary from one society to another because they are linked to the economic, political and social of each country.
Here we are going to present 5 of the main types of social inclusion:
1. Inclusion of black or indigenous people
Skin color is a reason for discrimination and exclusion in many parts of the world. Black or indigenous people have their rights denied based on this physical characteristic, associated with negative stereotypes about their social group.
For this reason, it is necessary that, in societies where this happens, actions are developed that enable the social inclusion of these individuals, allowing them to fully exercise their rights and take advantage of the opportunities offered by the context in which they live in an equitable manner.
2. Inclusion of Persons with Disabilities (PwD)
In this case, social inclusion is associated with accessibility. Our society is governed by standards that are exclusive most of the time. The way it is taught in schools, how we build our means of transportation and work are some examples of non-inclusive spaces and situations.
From there, policies are created to include People with Disabilities in all areas of society, allowing them to enjoy all the possibilities around them.
3. Inclusion of LGBTI+ people
We live in a world where heterosexuality governs people’s behavior and causes situations of social exclusion. Frequently, those who do not fit into this model suffer verbal, psychological and physical violence that prevents them from accessing all social spaces.
Many LGBTI+ people do not have the opportunity to study a have a or at least a worthy way of staying, for the simple fact of being who they are. Social inclusion is positioned as a door to survival and hope for this group.
4. Inclusion of emigrants
Migrating is part of humanity. Since the world is a world, as they say, human beings move from one place to another in search of better living conditions and opportunities.
Despite this, those who emigrate are not always well received in the destination countries, making their social inclusion in these places very difficult. For this reason, it is necessary to create strategies and policies to help them obtain their documentation, enter the labor market, among other basic needs.
5. Social inclusion of women
Be It is not always easy and many times it means living in situations of social exclusion. Earning less, working double and triple shifts, losing jobs and opportunities due to having children, and facing difficulties in moving up professionally, are some of the barriers we face.
To prevent this from happening, it is essential to promote social inclusion actions in the labor market and other contexts that prevent this condition from depriving us of having or personal.
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Examples of social inclusion in the market
Now that you have understood what social inclusion is, its importance and what contexts and concepts it relates to, we are going to give you 3 examples of brands that have promoted it to inspire you.
1. “Together we are capable” project, Mapfre Foundation
This foundation was created by the insurance company Mapfre and its main purpose is to promote actions of a social nature.
The goal of your is to promote the integration of people with intellectual disabilities in the labor market, connecting companies and social organizations. It was implemented in 2010 and, to date, more than 5,484 companies have joined it and more than 4,000 beneficiaries have been able to find work. Incredible true?
2. Conference “Conversations on Race and Ethnicity”, Amazon
Amazon held this event for the first time, entitled “”, in free translation, in 2018 in the city of Seattle and, later, made it an annual conference.
As you can deduce from its name, the objective is to discuss ethnic-racial issues and analyze how they interfere with the work and personal life of its employees in order to create better social inclusion strategies for this group.
3. Align Program, Facebook
This social media giant invested around 4 million dollars to implement the program whose main objective is to promote careers in computer science for and other minority groups in the sector.
Make your brand and the world a better place
Well, now you have everything to start thinking about the best strategy to implement social inclusion actions in your business or to contribute to organizations that already do so.
Remember that this way you make a great contribution to society and also to your brand, which will attract more diverse people and better position itself in the market. Everyone wins, don’t you think?
And taking advantage of the fact that we are talking about your brand and ways to make it grow more and more and collaborate with a better world for everyone, we want to recommend content that will help you achieve it. Don’t miss our post about !
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