A web page with online shopping cart or online store It is a digital tool that allows you to sell online accepting multiple payment methods, make shipments with different parcel companies, automating and improving your purchase process.
Selling online is no longer an optional channel for businesses, because today, those businesses that do not have a digital presence are missing out on a significant number of sales and potential customers.
To do so, having a website with a shopping cart is one of the best options that a company can take, for many reasons that I will explain below. If you want to know more about what a website with a shopping cart is, how to make it and how it can help you achieve (and exceed) your brand goals, continue reading because this will interest you.
What is a website with an online shopping cart?
A website with an online shopping cart is a digital tool that allows entrepreneurs to sell online 24 hours a day, 7 days a week, in a professional manner, with the benefit of accepting multiple forms of payment, making shipments with different parcel companies or groupers, improving the purchasing process for customers and saving time and money for the company.
What is an online shopping cart?
An online shopping cart or online shopping cart is a module or component within a website that allows users to manage orders or items of interest, giving the possibility of accepting the corresponding payment for said products, selecting different Payment Methods.
What should an online shopping cart have?
The basic aspects that every online shopping cart should have are:
- Name of the item to be purchased;
- Specification of size, color, number or model;
- Amount of pieces;
- Price of the product;
- Product image for verification;
- Estimated delivery time;
- Payment modalities.
Do you want to go further? There are other elements that may be present in an online shopping cart and that, although they are not essential for the operation, enrich the user’s purchase process, such as:
- “Save for later” button;
- “Add to wish list” button;
- Recommended products;
- Text box for promotional codes;
- Savings percentage;
- Selection checkbox if it is a gift item.
What is a shopping cart for on the web?
Having a shopping cart on your website is an essential element if you want to make online sales, as its use brings important benefits not only for you, but for potential buyers. Here I list them:
- Add a professional touch to your website.
- Manage and collect the information of your customers’ orders.
- Provides a summarized version of what a purchase order contains.
- It allows you to save items and finalize the purchase at a later time.
- It makes it possible to analyze buyer behavior patterns.
In itself, this module works as a prelude to the payment and shipping section, providing the user with the most relevant information about the item(s) they are interested in buying, also giving them the opportunity to modify their order, adding or deleting products, changing sizes, colors and models.
✨ Expert tip: There are applications or plug-ins specifically designed to prevent abandoned carts and get users to complete their purchase process, which you can install or buy for your online store. If you have your web page with a shopping cart in Tiendanube, this is a native option of the platform that you can enable with a couple of clicks. We explain how to do it in an easy, fast and simple way.
Can all web pages have a shopping cart?
Yes, all web pages are likely to have a shopping cart. Although not because it can mean that it is the right thing to do. There are various types of web pages on the internet and not all of them have a shopping cart, those with an institutional, educational or leisure purpose may not have an integrated shopping cart.
Therefore, perhaps the question you should ask yourself is:
Which web pages should have a shopping cart?
All those web pages that have the purpose of selling online should have an integrated shopping cart. If you have an online store, your website needs a shopping cart to operate efficiently.
How to add a shopping cart to my website?
There are three methods to add a shopping cart to your web page:
- Creating your website on an e-commerce platform.
- Installing a plugin for your web page.
- Programming a shopping cart for your website.
Let me explain each of them to you.
1. Creating your website on an e-commerce platform.
This is the easiest way to add a shopping cart to your website, as we are talking about a solution that has already done the hard work for you. An e-commerce platform will give you all the tools so you can sell online, from the design of the shopping cart, the functionalities to the look and feel of your website. In terms of ease, it is the one that least requires you and in terms of time, the process is very fast. , Shopify, and Wix are just a few examples.
Ease: ⭐⭐⭐⭐⭐
Time investment: ⏰
Suitable for entrepreneurs: novices, advanced and experts. 😉
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2. Installing a plugin for your web page.
This method of creating a shopping cart website involves more time and development than the first option. If your website is built on a CMS (Content Management System) such as WordPress or Joomla! You can install plugins that add this modality to your website, such as WooCommerce or BeaCart, respectively.
Ease: ⭐⭐⭐
Time investment: ⏰⏰
Suitable for entrepreneurs: advanced and experts. 😟
3. Programming a shopping cart for your website.
If you are looking for an advanced option that tests your programming knowledge, this is the alternative for you, since of the three options it is the most complex and the one that represents the most time investment. It is not the most recommended for novice or advanced entrepreneurs, but it is for those expert users who know how to write dynamic codes or have a team dedicated exclusively to the creation of these developments.
Ease: ⭐
Time investment: ⏰⏰⏰⏰
Suitable for entrepreneurs: experts. 😮
How much does a shopping cart website cost?
The quick answer to this question is: $99 MXN per month in Tiendanube with its unique plan and NO sales commissions, since it is the lowest cost in Mexico within the e-commerce platform options. However, if we go deeper, we will find that the cost of a website with a shopping cart can vary depending on the option you choose.
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1. Creating your website on an e-commerce platform.
The cost depends on the platform you choose:
💰 Tiendanube: $99 MXN per month, NO commissions. Single plan, all included.
💰 Shopify: $29 USD per month, with 2% commission per sale. Basic plan.
💰 Wix: $215 MXN per month, with 2.5% commission per sale. Basic Business Plan.
That’s why I was telling you that when it comes to creating a website with a shopping cart, there is no more incredible option than Tiendanube. It is not for nothing that more than 90 thousand brands prefer this e-commerce platform to any other.
2. Installing a plugin for your web page.
In this case, we would have to make a sum of what we would need, both the cost of the CMS, be it WordPress, Joomla! o Drupal, the cost of the template for your online store in case you need it and the cost of the plugin. Although WooCommerce is free, the average cost of this work ranges from $1,000 MXN to $30,000 MXN on average for said development, whether you do it yourself or decide to work with an agency or a team of programmers.
3. Programming a shopping cart for your website.
Considering that a team of programmers or a development agency makes the quote based on the number of hours required for the project, as well as the knowledge that the team must have, this is the option with the highest cost, since on average a project of this type ranges from $30,000 MXN to $70,000 MXN depending on the hours, the team members, the requirements and the maintenance that probably has to be considered in the future.
How to make a website with a shopping cart?
Since we don’t want to complicate (or complicate) your life, I’ll show you how to create a shopping cart website using an e-commerce platform, making it possible to start selling in a matter of minutes or hours, depending on the number of products you want. include in your online store.
- Choose the e-commerce platform
- Select the design you like the most
- Post your first product
- Add payment methods
- Configure the means of delivery
I explain step by step here.
1. Choose the e-commerce platform
Make a comparison between the options you have in mind. Check specialized blogs, the official sites of these platforms as well as their social networks. Do they give you days to test how each tool works? Take advantage of them and schedule some time to explore their benefits and stay with the one you like the most. This way you will make a much more informed choice about each option and if it fits what your business needs.
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2. Select the design you like best
Once you have decided on the platform, select the one you like best from its template store. There may be free templates and some with additional cost. My suggestion? Start by exploring those that are free, check how much you can customize them, both in colors, functionalities and features. If you are not convinced, now try the ones that have an extra cost. That way you will avoid making an additional expense in the creation of your website with a shopping cart.
3. Publish your first product
Do you have photos of your products? If you have them, this process will be really simple. What you will need to publish your first product is:
- Images of your articles;
- Descriptions of your products;
- Prices;
- Measurements and weights (to calculate the approximate dimensions of the package);
- Bonus: SKUs and barcodes.
Having these elements, you just need to start loading your products on the e-commerce platform you have chosen. Some of these platforms allow bulk uploading of items, in case you have a very large inventory and want to save time by not uploading one by one. Just be sure to give each post a final review to correct any errors that may have been generated in that process.
4. Add payment methods
Offering different payment methods to your buyers is one of the best practices when creating a website to sell. To give…
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