The types of sales are each of the business models that allow you to bring your products or services to your customers. Depending on the channel, its reach and the contact you have with your buyer, there are 20 main types that will help you market everything you sell.
It is important to define the medium that you are going to use to bring that product that you want to sell to your clients. But what happens when there is more than one way to get your goods or services to the final consumer? This option increases the possibility and quantity of products that you can sell. Are you interested?
Knowing the different types of sales that exist will be useful to understand the possible models through which you can market your products and in what circumstances each of them should be used.
This will help you clearly establish your alternatives and, without a doubt, it will give you ideas that perhaps you had not contemplated in order to sell more, much more!
Let’s start by understanding what a sale is and what a type of sale is.
What is the definition of sale?
Sale is understood as all that group of activities aimed at stimulating a potential client to acquire the good or service that someone offers.
This is mainly achieved by establishing a channel that allows vendors to communicate the features and benefits of their product. At the same time, it seeks that the buyer can receive this information to finalize the transaction.
So, all those means, techniques and tools that you use to get a third party interested in the products you sell, fall into the definition of sale.
What is a type of sale?
A type of sale is the way in which a company markets its goods or services to the customer.
Each type of sale is a model with different scopes —one or many customers at a time, a single product or complements to a main sale—, depending on the channel used —one, one or a phone call—.
The objective of having different types of sales is to provide each business with a range of possibilities to offer its merchandise and, in this way, increase its potential for commercial success.
The more types of sales you master, the more likely you are to successfully sell your products.
How many types of sales are there and what are they?
These are the 20 main types of sales through which it is possible to market your products or services:
- direct
- Hint
- Retail
- Wholesaler
- internal
- external
- Customer service
- Usual costumers
- Advisory and consultancy
- Strategic alliance
- e-commerce
- Automatic
- By social networks
- inbound
- outbound
- lead generation
- B2B
- B2C
- C2C
- cross selling
Now yes, get ready because we are going to explain what each of them consists of.
1. Direct
When what you sell does not require an intermediary to reach your customers, we talk about direct sales. No matter the place or the means of payment, as long as the sale occurs without additional participants between your business and the interested party, enter this type.
📢 Example: a person who makes jewelry and sells their creations in a physical store or fair.
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2. Indirect
If after creating your products, they enter a retail chain or there is some other type of intermediary that markets them, it qualifies as an indirect sale. This type does not replace the previous one, as there are manufacturers that use both sales techniques in the same product.
📢 Example: The same person from the previous example sells his jewelry wholesale to a chain of department stores.
3. Retailer
When the volume of transactions you carry out is done in detail or in small amounts per customer, it qualifies as a type of retail sale. It is possible to sell a large volume, but if those sales are in small amounts to different customers, it falls into this category.
📢 Example: the sales of 1 kg of coffee that a business makes to different customers through its online store.
4. Wholesaler
We speak of a wholesale sale when the volume of sales per customer is in large quantities. A wholesale sale typically involves a transaction with a customer who, in turn, will sell those products at retail or through retail sales.
📢 Example: The same business from the previous example sells boxes with 20 packages of 1 kg of coffee to coffee shops in the city in a single transaction.
5. Internal
We speak of an internal sale when you or your team make sales directly from your company, using channels that take you to the customer. Both the telephone and the Internet help make millions of internal sales every day.
📢 Example: a family that sells raw materials by contacting their database via phone and email.
6. External
The fundamental requirement of this type of sale is when you or your group of sellers leaves your offices and goes to contact potential buyers in person. Both direct sales (also known as face-to-face or door-to-door sales) and sales made during an exhibition are part of outside selling.
📢 Example: a team that travels to hotels to offer a pool cleaning service.
7. Customer service
This type of sale arises, most of the time, as a complement to a previous sale. Once you know the needs of your client, you do everything possible to customize your existing products or satisfy a very specific requirement to retain it.
📢 Example: the manufacturer sells a personalized version of plastic cups with a customer’s company logo.
8. Frequent customers
The preferred type of sale for companies seeking to strengthen their relationship with their active contacts. It consists of looking for those customers who buy regularly to offer exclusive products or discounts to reward their loyalty.
📢 Example: a pool table business offers its most loyal customers a discount to change the cloth on their tables.
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9. Advisory and consultancy
Sometimes, regardless of whether you sell products or services, it is possible to market your knowledge and experience for specific projects. For example, if your business focuses on business analysis and auditing, fall into this category.
📢 Example: The founder of an organic skin cream business is hired to create the bathroom line for a hotel chain.
10. Strategic Alliance
If you have a relationship with a partner or client who supports you to complete transactions, it qualifies as a sale of this type. Sometimes, this support will help you reach new potential customers or, well, to extend the dissemination of your products or services.
📢 Example: A sports equipment manufacturer makes dumbbells with gyms to market a new line of products.
11. Ecommerce
This type of sale implies having one or presence in a marketplace. With the rise of the Internet, it is the commercial medium that shows the most growth year after year, since it does not require a physical site or a large number of personnel to carry it out.
📢 Example: it is a brand that markets patented products through its Tiendanube and ships nationwide.
12. Automated
Thanks to the programmed processes within an online store, the sale is completed with minimal supervision by the seller. When paying for a product, both billing and handling and shipping are done automatically.
📢 Example: a sanitization materials business receives orders in its online store, which it fills and ships automatically by having them delivered to the buyer without relying on inventory.
13. Through social networks
The also called social sales, are the other type of sales that descends directly from the internet. As its name indicates, it applies to all those transactions that use the platforms to spread offers, get customers and close sales with them.
📢 Example: a makeup business that uses Instagram sales to market its products.
💡 Fact: an e-commerce must generate traffic to get sales. Today, Instagram is the preferred social network to achieve this goal. For example, 50% of the visits received by cloud stores come from this platform and from Facebook. Business is on social media!
14. Inbound
When a potential client has contact with your company, requesting information about your products or services, it is because they are interested in what you do. And if, after that, you start a process to solve their needs, we are talking about inbound sales.
Inbound sales or inbound sales is a methodology that is derived from inbound marketing. It is the process used to capture and attract users to a company’s website or blog. The goal is to generate qualified leads and prepare them for purchase.
📢 Example: a potential customer fills out a form on a website to download the seasonal clothing catalog and asks for more information about sizes and materials.
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15.Outbound
Unlike the previous type, here it is about starting the sales process with people who do not know what you offer and have not even expressed interest in what you do. The resources range from BTL (Below the Line) activations at points of sale or launch spaces, to cold contact (via telephone) with a database.
📢 Example: a stand in a shopping center where a sales agent explains and offers drones for recreational use.
16. Lead Generation
Through the use of research, recruitment and inbound marketing strategies, the objective of this type of sales is to get leads or contacts from users who have a high chance of closing a deal. That is, they must have a certain level of quality or qualification to apply.
📢 Example: a business that manufactures pastry utensils gives a free class to make cakes, where it gets a large number of leads thanks to the emails of those who registered to get the streaming link.
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17.B2B
These are sales that occur between companies or businesses). Sales generated in this way may sometimes have the long-term goal of reaching an individual consumer, but it is not a required feature.
📢 Example: a company that offers programming courses to other companies, so that the latter can train their employees.
18.B2C
Here we talk about that type of sales that occur directly between companies and consumers (business to consumer). In this case, fate…
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