Taking for granted that he will be the next big step in the Internet industry, every entrepreneur should consider what will be the strategy to follow in this sector, as regards the “adaptation” of your website to be viewed from mobile devices. . Fit the interface, or to create a mobile version. Let’s look at the pros and cons of both possibilities.
1. Create a website for mobile devices
With this we refer to the fact of creating a special website for people who connect through these devices. This can be in a folder, or in a subdomain.
The positive part of doing it this way is that you can appear on the , as well as in other mobile-optimized web directories. The big problem is that the management of the website is duplicated, since both versions must be worked on, with all the extra workload that this entails. In addition, you must fight against the handicap that many times the mobile version of a website is not optimized for a good .
For more information on the pros and cons of creating a specific website for mobile devices, I recommend reading the article by “”, where he analyzes up to 16 factors why you should “adapt the format”, rather than “create” a different version .
2. Adapt the format for mobile devices
This possibility consists of adapting the format of the web so that it is displayed “in a different way” to the users who connect through these devices, normally by modifying the CSS style sheet. This is the case of most blogs, which use plugins such as , which adapts the styles to be displayed in an optimal mobile format.
If this second technique is used, great care must be taken, because if it is configured incorrectly, there is the possibility that it will be interpreted as , that is, it will show Google content that is different from the content that is shown to the user. In such a case, Google may de-index you completely.
The rule that must be taken into account is that it must be served the same content to mobile users as to Googlebot-Mobileand the same content to the computer users than to Googlebot.
This can happen if we use the detection of the “user agent”, that is, the type of browser that the user is using, we do not take Googlebot-Mobile into account. Here we see a schematic that summarizes the idea:
Thus, we must always include the “Googlebot-Mobile” user agent as if it were a user connecting via mobile device. To know if they have been indexed correctly, the “site:” operator must be used as in . If no results appear, it means that Googlebot-Mobile has decided that the pages cannot be viewed on mobile devices.
Google will decide if a page should be included in its mobile results or not, based on different parameters, such as the DTD (Doc Type Definition)that should be “XHTML Mobile“or”CompactHTML“. You can expand this information in the . One last check that I recommend is to see , or in this case, .
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