To sell on Instagram, the first thing you need to do is have a professional (or business) account. You will be able to show yourself to your followers as a reliable brand and you will have the additional functionalities that the platform offers exclusively to businesses.
In this post I am going to tell you, step by step, how to open an instagram account for your companyhow to configure it from scratch and edit it to start your marketing strategy social media on this network. This will help you reach more people and sell more. Take out your pen and join me!
Importance of Instagram for a brand
In Mexico, 100 million people use social networks. At least 75% of them use Instagram. Do you want to have presence and visibility of your business on the internet? Then you need social networks like Instagram.
As I told you in the post, Instagram is a very visual network that allows you to share images and videos, tag your products and connect this with your online store to sell more. In other words, it is a modern version of a catalog or as an interactive showcase.
On the other hand, you offer a better shopping experience to your customers, since they have the facility to see something they like, know its price instantly and click to buy it directly in your online store.
Thanks to a , we know that social network users use them on average 3 hours 27 minutes a day. During this time they interact with content from creators and brands. It is important to take advantage of this type of space to publicize your business, since social network users are also informed by this means.
Differences between a personal and company Instagram profile
Instagram allows businesses to have a special type of account to promote their business. It offers the following functionalities:
Statistics of your account
In this space you can check the interaction that people have with your publications and, thus, make better decisions in your social media strategy. You’ll know how many people watched your videos, liked content, and shared or saved posts. In addition, you will know the best days and times to publish content, all based on the data of your account.
Promotion of your publications
As in Facebook or Google, with you can promote your publications. That is, pay advertising so that your photo or video reaches more people. In this way, your reach will be increasing and you will get more quality followers.
Activation of Instagram Shopping
Instagram Shopping is the star functionality that I mentioned in the previous section. The one that, linking it with your online store, allows you to sell through this social network. To enable it, you must have a “company” profile and activate the “Buy” option in your Instagram business account.
đź›’ Tip: learn how.
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How to change my personal account to a business account on Instagram?
Good news! If you already have a personal account with branded content and a strong fan base, you don’t need to start from scratch. The easiest thing is to change it to a business account or commercial account. This allows the transition to be automatic for the fan base you already have. Plus, it gives you access to all trading features.
To set up your business Instagram, follow these easy steps:
- In settings, find “Account” and tap “Switch to work account”.
- Choose the category that best describes your company and select “Business”. Some of the most relevant are: Product/Service, Entrepreneur, Clothing (Brand), Health/Beauty, etc. If none of them suits your company’s line of business, you can use the category search engine.
- Finally, follow the tips that appear to complete your profile. Now you can continue with the optimization of this.
- (Optional) If you have a Facebook account for your business and want to link it, follow the prompts to do so.
- Fill in the information, including an email, phone number, or physical address (or all of the above).
- Click “Finish.”
To return your account to a personal profile from your computer go to your photo thumbnail in the upper right corner and select “Settings”, then click “Switch to personal account”.
To change your company account to a personal profile from your cell phone or smartphone, go to the drop-down menu in the upper right corner and select “Settings”, then “Account”. Go to the bottom of the page and select “Change account type” and select “Switch to personal account”.
There is the creator account option, this is for influencers or also known as content creators.
How to open professional Instagram from scratch?
Instagram for cell or mobile
- Download the Instagram app, and open it. Click on “Sign up”.
- Enter your email address, and press “Next”. In case you have a Facebook page of your company, and you want to link it, click on “Sign in with Facebook”.
- Now choose your username, password, and complete the information requested for your profile.
- Add a profile picture, bio, and a link to your website.
- Click “Finish.”
- Because the account created will be personal, you must follow the steps in the section to turn it into a professional one.
Once you’ve changed your personal profile to a business profile, you can optimize this new profile and start selling on Instagram. Remember that the more traffic you bring to your site, the more chances you have to sell.
instagram for pc
- Enter from your PC or desktop computer. Click “Sign Up” to create an account for your business.
- Select if you want to create the account with email and telephone or you prefer to create it from your Facebook account. In case you have already set up an account and company profile on Facebook, it will be easier.
- Choose your username, password and requested information such as your date of birth. It is important that you add your date and not the date of the foundation of your business, because you need to be over 13 years of age to open an Instagram account.
- Enter the code that you will receive via email or cell phone to verify your account.
- Add a profile photo (such as your logo), your company bio, and a link to your website.
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How to post content on Instagram
To post content on Instagram you can do it from your cell phone on the (+) icon that appears in the upper right corner. You just have to click on that icon that will open the option to generate a publication from the feed (what appears on your profile), a Story, Reel or a Live.
There you can choose between uploading an image from your gallery or taking an image with your cell phone’s camera.
How to activate Instagram Shopping?
To enable Instagram Shopping and connect Instagram with your online store or shopping cart website, you need to meet a few requirements. Review this information in detail and more related to Instagram Shopping in our post.
📢 We advance you: One of the requirements to activate Instagram Shopping is to have a website with a shopping cart. You will not be able to connect this social network with a marketplace.
How to create a page on Instagram to sell
As you may have already realized, you cannot create a page on Instagram to sell directly on the platform of this social network. However, you can use an Instagram business account to advertise your products, build customer loyalty, and drive traffic to your online store.
The other way is that you make your professional profile, upload your products and agree with your customers to deliver at a point to be agreed with the payment in cash. Of course it is not the ideal method, besides that it will consume a lot of your time and could affect your ability to provide the best customer service, but if your business is just starting and you do not have many sales; you can start like this.
🛍️ Remember that the important thing is that you digitize your business and expand it at the speed that your resources allow you.
If you do not have a website or online store, Tiendanube may be your best option. Try it free for 30 days and then choose the plan that best suits your business. You don’t need to know how to program or design, you only need photos of your products, an email and the name of your brand.
Do not miss the opportunity to increase your sales with the help of social networks and an online store.
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