Many entrepreneurs do not know how to make a catalog on whatsappthere are even many people who still do not know this useful function to boost the sales of a business through social networks.
Yes, WhatsApp is one of the most important social networks of our times. For this reason, it is an excellent means of boosting a business. A strategy of social selling o It does not only include platforms such as Facebook, Instagram, TikTok, among others; but WhatsApp is also considered within this strategy.
Such has been the success and acceptance of this instant messaging application within the strategies of a business, that it is already used in the term WhatsApp Marketing to encompass all the actions carried out from this application and that benefit both a brand and its customers. potential and users. Did you know?
In this content, I am going to share with you a small tutorial to make a product catalog on WhatsApp, as well as some additional tips for you to start using this application professionally within your sales strategy and not just to address complaints or take orders. 1, 2, 3… Come on 🚀
What are WhatsApp catalogs?
WhatsApp Business launched in 2020 the function to create product catalogs to share easily through its business application. Companies can add photos of their products or services as well as price, description and link to make the purchase. Everything from WhatsApp!
Thanks to this functionality, entrepreneurs can easily create catalogs without the need to know how to design or hire someone to do it. You want create your catalog in Whats? Get ready!
How to make a catalog on WhatsApp?
- Create or sign in to your WhatsApp Business account.
- Go to ‘Settings’.
- Go to ‘Business Tools’.
- Select the ‘Catalogue’ option.
- Start adding product photos and data.
- Wait for the validation period.
- Share with your customers.
The process would look like the image, but to make it clearer, I’m going to break down each step. You can now follow the process, just have at hand photographs of a product from your inventory, as well as its price and information. 🤓
1. Create or log in to your WhatsApp Business account
To use the catalog function in WhatsApp you need to have the business version, that is, WhatsApp Business. If you don’t have it, go to the or app store and download it.
When the installation is finished, open the app and start configuring it. For this part, it is necessary to have a different phone number than the one you use for your personal account, or if you use the same one, your chats and files that have not been backed up will be lost when the configuration is finished. Your account will be converted to a business account.
2. Go to ‘Settings’
With your application previously configured with your company information, go to the WhatsApp Business menu. You can identify it by the three points like these:
Clicking on that icon selects ‘Settings’. A menu will be displayed where your profile photo, name and status will appear, as well as several options such as ‘Tools for the company’, ‘Account’, ‘Chats’, ‘Notifications’, ‘Storage and data’, ‘Help’ and ‘ Invite a contact’.
📌 Important: the catalog option is only available in WhatsApp Business, so you will not be able to find this functionality in the normal WhatsApp application.
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3. Go to ‘Business Tools’
In this option of ‘Tools for the company’ you will be able to select the option to create your catalog within WhatsApp; in addition to editing company data such as address, hours and website; You can also configure automatic welcome, absence or quick response messages that will free you from work.
4. Select the ‘Catalogue’ option and ‘Add a new article’.
Now comes the good part, since you selected ‘Catalogue’ the menu will appear where you will see your added products.
I recommend you read the Facebook Business Terms, as well as the WhatsApp Business Policies.
At this point, you should click ‘Add a new item’ to start configuring your products. You can add up to 10 different images of your product.
5. Start adding photos and product data
Add an item, start with an image (minimum), also add the item name, price and description.
There is the ‘More fields’ option where you will have the opportunity to add a link to the direct product in your online store and the item code in case you use them for your .
When you finish with all the fields, click ‘Save’ and add more products following the same process.
6. Wait for the validation period
You won’t be able to share your catalog yet because you have to wait for the validation period. If you share it before this process is complete, your customers will not be able to see the catalog and you will increase the chances of annoyance or frustration.
7. Share with your customers
After the validation period of your product catalog on WhatsApp, it is time to share it with your contacts and on Facebook. You can do it from the Admin. from the catalog using the Share option as shown in the following image:
To share with a single contact you must enter the chat and click on the clip icon to attach or share 📎 and select catalog. Your catalog menu will open with all the products you have added and you can select the products you want to share and then click on the green arrow and send. Another faster option is through broadcast lists. Clever! This increases the chances of purchase.
Tips to create a WhatsApp catalog
- Use a different number than the one you use to communicate with family and friends.
- Add different angles and approaches of your products.
- Includes all fields, even optional ones.
- Create distribution lists to send your catalog by WhatsApp.
- Update your catalog to match your inventory or price list.
- Do not use photos that do not reflect the reality of your products.
Now I’m going to go a little deeper into each tip to create your product catalog in WhatsApp Business that allows you to increase your sales through this social network.
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1. Use a different number than the one you use to communicate with family and friends
Instant messages are a communication tool that is part of our daily lives; Thanks to the effectiveness of this form of contact, they are very useful for businesses and consumers.
The reason why it is ideal that you have a number for your personal life and another for your brand is because of the account configuration. WhatsApp Business asks you for a profile photo, business hours, address and various data that it will show on your profile, this makes it look more professional. In addition, thanks to the option to automate messages, you can leave your cell phone to spend time with your family —or sleep at night— and the application will send preselected responses with the hours of operation or the message that you choose.
📌 Important: if you decide to use a single number, try to use your brand’s logo as your profile image and not upload statuses that have nothing to do with your brand or business to convey greater confidence and professionalism to your customers.
2. Add different angles and close-ups of your products
When we are looking to acquire a product, images are usually of great help to determine if the object is what we are looking for. By adding different angles and approaches to the details of your products, you will be providing valuable information for consumers.
If you sell clothing, a close-up look at the detail of the fabric or the buttons can be of great help to your customers. In the case of other products, you can add demonstrative photos.
3. Include all fields, even optional ones
Just as photos help visualize a product, information fields are very important. In WhatsApp you will find some optional fields such as price and description. Don’t leave them blank! This data will prevent you from receiving many messages, in this way you will avoid answering manually.
4. Create distribution lists to send your catalog via WhatsApp
Broadcast lists are great for mass sharing because you can create a single message and send it to a large number of people with just a few clicks.
The advantage is that the answers only come to you, not like in groups where everyone can see the answers of others. In this way, you maintain privacy and optimize your time.
📌 Remember: contacts must have you added to their contact lists to receive broadcast messages.
5. Update your catalog to match your inventory or price list
Do not allow complaints or claims for inconsistencies in your prices or products! Update your catalog with your inventory information to avoid sharing wrong prices or disseminating products that you do not have available in stock.
📌 Important: this point applies to any dissemination channel, be it your social networks, online store or any other that contains information about your products.
6. Do not use photos that do not reflect the reality of your products
Misleading advertising is a bad practice that can also bring you legal problems. In article 32, it talks about the importance and necessity that all the information or advertising that is disclosed by a company must be real and how to punish misleading advertising.
Avoid problems and spread realistic images, if possible create your own photographs or request the help of a professional.
How to send a digital catalog in PDF by WhatsApp?
Perhaps you already have a PDF, you can also share it on WhatsApp through broadcast lists. Did you know that there are different ways to generate a product catalog?
Learn with this tutorial
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In conclusion
Now that you know how to make a catalog in this messaging application, you can also track orders or customer service. Remember that customer service, combined with a correct sales strategy and presence in different sales channels selected strategically, will be your best allies to grow your business.
If you still don’t have an online store that allows you to reach more people and automate your sales, what are you waiting for? Take advantage of what Tiendanube has for you and start selling online professionally.
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