How to sell more using Instagram Shopping – Ecommerce Blog

Since Mexico is the second country in Latin America with the largest number of Instagram users — — using Instagram Shopping in your business can be the boost you were looking for to sell more.

If you still don’t use it or you’re not getting all the juice out of it, you’ve come to the right place. Here I will tell you everything you need to know about Instagram Shopping, how to have your own store on Instagram and tips to sell on Instagram like a professional. are you coming with me?

What is Instagram Shopping?

Instagram Shopping is the star feature of Instagram that allows users to sell their products through the inclusion of labels with names and prices in the publications, both in the feed as in the stories.

This functionality even allows you to display the items available in your online store, just as if it were a catalog, and gives users the possibility to start the sale from Instagram to finish it on the brand’s website.

What is Instagram Shopping for?

Instagram Shopping serves to boost the sales of a business through the social network, since it allows a native connection on the platform between the Instagram account and the online store, as well as helping to position the business and create a solid base of repeat buyers.

Advantages of using Instagram Shopping

Now I will explain in detail some of the benefits of using Instagram Shopping and linking it to your e-commerce.

You will send more traffic from Instagram to your online store
You can increase your number of sales
You will have the opportunity to carry out targeted advertising campaigns
You will build a base of repeat buyers
You will help user loyalty

1. You will send more traffic from Instagram to your online store

If your online store is the heart of your digital business, Instagram Shopping is the artery that feeds it and carries the blood flow to the heart. While there are numerous ways to drive traffic to a website, it never hurts to make use of free tools that support the construction of these channels.

2. You can increase your number of sales

With more visits to your virtual store, you can increase the chances of making more sales. Even through Instagram Shopping and product tagging, it is possible to promote items together, from the same collection or that are likely to be purchased through cross-selling.

3. You will have the opportunity to carry out targeted advertising campaigns

This benefit is particularly useful if you are about to launch a new product, since you can label it in your story or in a publication in the feed and thus promote that specific publication, giving your user more information such as the cost and benefits without having to leave the platform.

4. You will build a base of repeat buyers

Yes, those followers that you have on Instagram can be a frequent customer base, since by having that captive audience, it is likely that if they like your account, they will be encouraged to buy and with constant publications of launches, offers, or make a or giveaways. They may not buy just once, but more than you expect.

5. You will help user loyalty

By connecting your virtual store with Instagram Shopping you will not only be improving the way in which users interact with your brand, but you will also be optimizing their shopping experience and with this, making users fall in love with your company, due to the easy way to to buy. No obstacles or barriers.

How to activate Instagram Shopping?

Activating Instagram Shopping is really simple. Now I explain in six easy steps how to activate your account so that you have your own Instagram shop tab on your profile.

Confirm that you meet the Instagram requirements
Turn your Instagram account into a business account
Connect with your Facebook page
Upload a product catalog
Submit your account for review
Activate purchases

Let’s dive into each of these steps

1. Confirm that you meet the Instagram requirements

Instagram and Facebook have rules for the activation of their tools for the sale of products or services. Being their platform, you must make sure you meet these requirements.

Requirements to activate Instagram Shopping in Mexico:

Comply with Instagram and Facebook policiesboth commercial conditions and community standards.
Your Instagram profile must contain available product posts to buy from your online store.
Find you in a supported location. You can the supported markets to use the Instagram and Facebook platforms, although it is practically already a globally available element.
Prove that your account is trustworthy. You will need to prove that your account is trustworthy through an established and/or authentic presence, as well as maintaining a fan base.
Include correct price and availability data. False prices and misleading advertising can lead to you losing access to trading features or platforms on Instagram.

This social network also evaluates that stores have refund policies, return policies, as well as terms and conditions, where users can access them without problem, to avoid bad shopping experiences, as well as avoid fraud by profiles. malicious.

Learn more…

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2. Convert your Instagram account to a business account

Yes, although you can sell from your personal account, as Kylie Jenner does, it is best to have a specific account designed for business purposes only. If you have not yet registered it as a commercial account, I will explain what you should do.

How to change Instagram account to professional?

Open Instagram and go to your profile.
Click on the tab of “Setting” (the one with the gear).
Click on “Bill” and click on the option “Change account type”.
Choose the category that best describes your company and click on it.

Clever! You now have an Instagram business account.

3. Connect with your Facebook page

Having your business account on Instagram you need to link it with your Facebook page. Remember that to do so, you need to be registered with the role of Administrator of the page with which you want to connect it.

How to connect an Instagram account with Facebook?

Go to your Instagram profile and click on the option “Edit profile”.
In the section “Profile Information” click on the option “Page”.
Choose the page you want to connect or select “Create a new Facebook page” in case you don’t have one for your business.
Verify that the join was successful from Facebook.

In addition to being able to activate the Instagram Shopping tool, having your Facebook and Instagram accounts linked has a number of advantages, such as making paid posts more effectively, managing messages from the same place, etc.

4. Upload a product catalog

Very well! After having made the corresponding integrations, it is time to upload products to your business account on Instagram and fortunately there are two options:

Using the catalog manager.
Using an integration through your e-commerce platform.

How to create a product catalog on Instagram Shopping

Enter the
Go to the section of “Catalogues” and click on “+ Add Catalog”.
Select from the five existing categories, the type of catalog you want to create according to the products to be marketed.
Choose how you want to add items to the catalog, either by uploading your product information yourself or through a trading partner platform, and click “Create catalog”.
Clever! Now it’s time to upload the items you want to include in Instagram Shopping. You can do it manually, through a database (.CSV, .TSV or .XML), through the Facebook pixel or through the platform of commercial partners.

How to create a product catalog on Instagram Shopping if you have Tiendanube

In your Cloud Manager, go to the section “Sales channels” and choose the option Facebook shop.
Click on the option “Generate catalog”.
Upload it to Facebook and you will have all the information of your store in your Instagram account.

Easy peasy! Don’t you think? If you still have questions about this process, where you can find the answers to all your questions.

5. Submit your account for review

After finishing the catalog, it is time to submit your account for review. Through this process, Facebook and Instagram can verify that the information you provided is true. They may contact you to provide information that proves that your domain belongs to you.

How to submit an Instagram Shopping account for review?

Go to your Instagram profile and click on the option “Setting” (the gear one).
Click on the option “To buy”.
Follow the steps to submit your account for review and click “To accept”.

You can visit this section at any time to know the review status of your account.

How long does it take for Instagram to approve a store?

Depends. Although Instagram and Facebook handle a waiting time of 24 to 72 hours, it is possible that the time frame is extended if you have added many products to your catalog. As soon as they have approved it, you will receive a notification in your email or in the application.

6. Activate purchases

Congratulations! Once the Facebook and Instagram team has approved your account, you can activate the functions found in the tab of “Shopping” and with this start tagging your products in posts. Let’s see how it’s done.

How to activate the “Shop on Instagram” function?

Go to your profile and in the menu, select the option “Setting”.
Click on the option “Business” and then click “Shopping”.
Select the product catalog you want to connect with your Instagram account and click “Continue”.
Clever! Start tagging your products in your posts.

👀 Eye! If the option “Shopping” is not yet available in the Settings panel, your account is likely still under review or has not been approved for the feature “Shop on Instagram”.

How much does Instagram Shopping cost?

Any. The Instagram Shopping Mexico service is free of charge. There is no extra fee or cost for this tool. As we have seen, you can do the activation yourself in a matter of minutes, with the help of this nice guide and the support of Facebook or Instagram, in case you need it. 😉