In 2022, for any entrepreneur it should be a priority to understand how to sell on instagramsince this social network can boost any business with an adequate communication strategy, which implies creating constant content, using the tools offered by this social network and answering questions from your potential customers.
Social networks are the best tools to sell online, in addition to being a dissemination channel, they are also an alternative sales channel. For that reason, today we have a guide for you that will help you solve one of the most common questions among entrepreneurs:how to sell on instagram?
You will learn the keys to creating a company profile, how to customize it, how and when to publish quality content, how to attract more followers to your account (to your online store as well) and much more.
So if you don’t know how to sell on Instagram, this post is for you. 🤑
Importance of selling on Instagram
Before telling you what the steps and good practices are, it is important to understand the relevance of Instagram as a sales opportunity for all online businesses in the middle of 2022. An interesting fact in relation to this point is that 50% of the visits they receive! cloud stores come from a social network like Instagram or Facebook!
Visits in an e-commerce are essential to generate sales and the most powerful network to achieve this today is Instagram. Therefore, it is essential not only that you be present in it, but that you dedicate the time and effort necessary to take advantage of its full potential.
Instagram can help you generate more traffic on your website and reach a greater presence on social networks, and this can translate into an increase in your sales on Instagram and in your online store!
And very importantly, 1 out of every 3 sales made in stores made with Tiendanube are from sessions initiated from a social network, the main one being Instagram.
Three years ago, Facebook represented 80% of those sales, but Instagram is growing every month and today 85% of sales come through that network (and less than 15% via Facebook).
Did you know that during the pandemic, sales on Instagram and e-commerce increased rapidly? There is no doubt that Instagram is the social network of the moment.
Now yes, we are going to review some of the requirements 一mostly tips一 so you can start selling on Instagram.
How to sell on Instagram?
Since you have decided to take advantage of the benefits of social networks for your business, it is time to take out a pen, pencil or open a notebook so that you do not lose any details and start selling on Instagram easily.
11 tips to sell on Instagram:
- Open your company profile. ✨
- Showcase your items in posts or on Instagram Stories. 📸
- Get quality followers.💁
- .👩❤️👨
- Offer your products through Instagram Shopping.😉
- Solve questions from potential buyers as quickly as possible.💌
- Make Reels and videos where your products are the stars.🎬
- Use hashtags in your posts, stories and Reels. 🔎
- Share the reviews and photos of your customers with their purchases.💯
- Implement advertising to reach more people. 📌
- Take care of the details of the delivery, happy customers is the best advertising. 💙
In this video you can find in a summarized and clear way tips on how to sell on Instagram. Check it out!
Currently, Instagram has more than 1 billion active users worldwide. It is, without a doubt, a great sales channel for brands that want to make their products known.
With the feature, brands have the ability to use their Instagram account as a virtual storefront to display their products with price tags and redirect followers directly to their . In this way we can summarize the process of selling on Instagram.
Indeed, Instagram becomes an excellent ally in the marketing strategy of any online business in 2022, and it is this potential that you will discover in this guide. Shall we start?
Learn more…
Article
5 super tips to make your Instagram profile more attractive
- Use a simplified version of your logo.
- Pay special attention to your account name.
- Take advantage of the description (bio) to get closer to your audience.
- Do not forget to exploit the stories (stories) highlights.
- Dare to create content using the Reels and Guides formats.
Your company profile on Instagram is a very special space that you have to take care of because it represents your brand on the network.
From your photo, the name of your account, your description and even the use you give to Instagram Stories: all this is important to achieve a successful company profile and, thus, attract new followers and retain the ones you already have. As a result of capturing and retaining followers, your sales on Instagram will benefit. Follow these five tips!
1. Use a simplified version of your logo
In order for your profile photo to be easily recognizable and to leave no room for doubt, we recommend that you use a simplified and summarized version of your logo.
For example, Tiendanube uses its simplified logo on Instagram. In this way, the brand is identifiable at a glance. Look:
original-logo:
Simplified Logo:
If, on the other hand, you decided to put the whole name, the words would look small in your profile picture and that would make the brand less recognizable.
2. Pay special attention to your account name
When thinking about what name you are going to choose for your company profile, it is important that you use keywords related to your business. This will help Instagram users quickly identify what your brand is about or what category it belongs to.
For example, Tiendanube sells bikinis and swimsuits, and its name on Instagram is “bananapancakes_bikinis”.
3. Take advantage of the description (bio) to get closer to your audience
This is a key place where you can tell more about yourself and your brand. Therefore, take advantage of it in an attractive way to make yourself known on Instagram.
Mind you, you only have 150 characters to do it! So put your imagination and creativity to the test and communicate, even in a few words, the spirit of your brand.
If you already have an online store, you can add a call to action (CTA) inviting your followers to visit it by adding the link of your store in the corresponding tab. Take advantage of this space to add more sales!
If you use a hashtag frequently in your business, include it in your bio description to make your profile easier to find in the “Explore” section of Instagram.
Finally, you can also use tools like or that allow you to add more than one link in your biography to share everything you consider necessary. It can be a link to other social networks of your brand, to the contact page of your online store, etc.
💡 Tip: in your posts, tell your followers that there is a link in the bio that they can access to learn about your e-commerce.
4. Don’t forget to explode the stories (stories) featured
Unlike “normal” stories that are only 24 hours long, story highlights don’t disappear but they are located in a privileged place in the feed.
Therefore, we recommend that you take advantage of this functionality by creating different stories about aspects of your business that you think may be attractive to your followers. For example:
- How was your brand created?
- images of you show roomlocal or workshop.
- Photos from your latest collection (remember to update them every time it changes).
- Ideas on how to use your products.
- How to buy in your online store.
- What and shipping you offer in your e-commerce.
- If you have other contact options (such as WhatsApp, for example).
The important thing is that your stories outstanding attract your potential customers and generate (a lot) interaction with them. so it will be easier sell on instagram.
The featured stories are, then, a very valuable space within Instagram since they also allow you to answer the most frequent queries that your potential clients could have and, thus, help them to get to know you and buy from you.
💡Tip: when you create your featured stories, we recommend that you be clear in the titles you choose (they have to guide people) and also that you add separators or covers in them, so that they are better understood and reinforce your brand image.
5. Be encouraged to create content using the Reels and Guides formats
Four years after launching the storiesInstagram launched Reels and Guides, two features that allow you to take your brand content to the next level!
To start creating content in these innovative formats, you just have to enter your profile and click on the “+” symbol that appears to the left of your profile. There you will be able to choose between different formats available to generate content, among them you will find “Reels” and “Guides”.
The importance of Instagram Reels
Since joining Instagram, Reels have become one of the most important tools to grow organically on this social network. It is proven that people spend more and more time watching videos to learn, have fun and make purchase decisions.
The key when creating content in this format is to make a short video with as much creativity and spontaneity as possible. Tips, behind the scenes, sharing ideas on how to use your products, the options when it comes to generating content are endless and will help you sell on Instagram like an expert!
To further help you create your videoswe share the tools that you have available in the Reels section on Instagram:
- Audio: allows you to choose a music track from the Instagram library. We recommend you use the songs that are trending to increase your reproductions.
- AR effects: you can add augmented reality effects and filters to your recordings.
- Timer and Countdown: This tool allows you to calculate recording times and know when the filming will start.
- Alignment: after recording a first video, it shows you a transparency of it, to re-record another shot maintaining the same plane.
- Speed: Speed up or slow down the speed of the video or audio, to create fast or slow motion videos.
- Filters: In addition to giving your videos a fun touch, they will help you reach more people if you use the most popular of the moment.
Additionally, Instagram announced that the #Shopping feature is now available on Reels. This means that by tagging your store’s products in formats like IGTV or Reels, they will soon be displayed within the shopping section on Instagram, increasing the reach of your online store, and allowing you to connect with potential customers!
What are Instagram guides?
Instagram guides are a way to create and consume content that groups several posts under a theme of your choice. Currently, the themes available when creating a guide are:
- Places: allows you to recommend places in your location, or in the locations you choose and consider…
Facebook Comments
Disqus