This time I am going to touch on the topic of how to upload images to google to gain visits with it and cut distance with your direct competition.
Sometimes webmasters, seos, bloggers, etc… we are obsessed with the fact that we should position ourselves on the first page of Google in the first results and this may be a mistake; or, if it cannot be considered as an error, it can be considered as a lack of focus to try to gain the highest number of visits.
As in all my articles, I am going to give an example with which you will see it much more clearly. The own website that I want to show in this case is the one in which it tries to position itself in Google for searches related to “modern living room furniture” and its derivatives. Let’s take a look at this website:
Creating a website prioritizing images in Google
As you can see, as soon as you enter the web of modern living room furniture, what is prioritized are the images, because that’s what the user will be looking for and that’s what we need to give them. But the best thing about this is not only that we are giving the user on our website what he demands of usbut we are also doing it in the search engine, appearing in the first results of Google when searching for images, as you can see in the following image:
Through this image of the results of «Google images» you can get the following conclusions:
- By searching our Google image search engine for “modern living room furniture” paid results appear first, where I have rounded the word “Sponsored” and then the first organic results appear; where you can see that the images of my modern living room furniture affiliate website occupy the first and fourth places. This sometimes also depends on the cookies in our browser and our geolocation.
- You can also observe that among all the images that come out, mine are the most modern furniture among all that can be seen; since both the second and third results are images of “conventional” furniture. This is because on many occasions webmasters put the alt on the images and other attributes that do not “match” the reality of the image, because what they are looking for is to position the article and not the images. An error as you can see since these images also bring us visits; something we’ll talk about later.
Note: This technique that I am teaching you here today, that of gaining visits through images, can also be used in other types of searches or more complicated niches such as for the sector of credits, where sometimes appearing in the Google’s first organic results will take us a lot of hours of content, resources, links, etc… so we can “scratch” some visits from the images for certain searches that will always exist in our niches or sector.
We analyze the furniture website to demonstrate this
Below I will show you an image of the Ahrefs tool that every SEO and webmaster who wants to have fairly serious results must have to know where their website is going and how to analyze the competition:
Anyone who understands the use and results shown in this image of the ahrefs SEO tool at first glance You might think that modernfurnituredesalonmodernos.es is a website that has been created recently and that does not exceed 10 visits a day as shown in the graph; So I’m going to explain a couple of things:
- The “Organic Traffic” graph that comes out in blue and that says 255/month initially wants to refer to the visits that website has per month; but I must point out that in many cases this metric that the tool throws should not be taken literally, since the tool does not have access to see the visits to the furniture website, but rather makes an estimate based on organic results for which it positions the living room furniture project that we are talking about. For this reason, we must take this metric as a scale or signal of the progression of visits since the web was created.
- Second this blue graph It is not capable of measuring or taking into account the clicks and visits that this website receives through the images uploaded to Google.something that is demonstrated by the following analytics image of this living room furniture project:
Based on this analytics graph, you can see how the visits are close to 80 visits per day; with an average of 400 visits per week and about 1200 visits/month right now, which is well over the 250 hits ahrefs were throwing at us a month.
How to upload images to Google and gain visits
After all the theory and the demonstration that sometimes hundreds of visits can be “scratched” in complicated sectors such as furniture, it’s time to explain and give the steps so you can do this, so pay attention:
1. The first thing is to identify the words by which your potential client can search for you through google images, for this you can use tools such as ahrefs, semrush, etc… but also common sense. In this way, paying attention to the search results that the Google Search Console tool gives me, I have been able to get some ideas such as:
- Modern living room furniture with fireplace.
- Modern living room furniture with led light.
- Elegant modern living room furniture, etc.
In all these results, and many others if we use logic, we will see thatand the comfortable thing for users is to search for these words in Google and go to the images section since there they will be able to see dozens of images of the style of furniture they are looking for and they only have to click on the one that catches their attention to learn more about it or even to buy the furniture in question.
2. Once we have identified these words that will be attractive to our readers in the images section, we proceed to upload our images to the web with the name of the characteristic of the furniture. That is, if we want to appear in Google for the word “modern living room furniture with fireplace” Well, we will name our image “furniture-living-room-modern-chimenea.jpg”. As you can see I have removed the prepositions because it is not necessary to put them when we name images in Google. The search engine considers them stop words and does not take them into account, so we do not even put them.
3. The next step when uploading these images is put an alt attribute on it, also related to the word we want to position, which in this case would be “modern living room furniture with fireplace”.
If we have several images of furniture with a fireplacewe should not give all the images the same name or the same alt, but this should vary and always attacking real search intentions that we will get from the search console such as: «living room furniture with fireplace», «modern furniture with fireplace”, etc…
4. Apart from everything mentioned above, the tricks and tips that will help you give your images a boost in Google are two:
- Base the internal linking of your website on using images as “anchor text” As you can see on the cover of my modern living room furniture website, where clicking on the image takes us to the page of the furniture in question.
- And secondly, but also very importantly, base the external link building of your website on doing the samethat is, linking to your website not only through text, but also using images from your wordpress database.
This has been all about my «Tricks and tips» on how to upload images to Google to gain more visits and in an alternative way to how your competition does it perhaps, I hope it will serve you for your ecommerce, blog or personal website and see you in the next article.
Image: Depositphotos
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