Quora, the popular question and answer platform, arrives (finally) in Spain – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

Quora, one of the most important specialized knowledge websites in the world, only behind the well-known Wikipedia, finally reaches the Spanish-speaking community. This service, which is between a forum and a social network, It has become a reference online space for scientists, teachers, experts and also amateurs in just a few months.

born in 2010 hand in hand with (New York, 1984) has managed to become the place of reference for intellectuals. This online community hardly uses advertising in its marketing strategy, but the quality of its content makes it more than enough attractive for all its target audience.

And it is that this company already reaches 100 million unique monthly users and 130 workers who are responsible for the success of this company.

D’Angelo, from Facebook to Quora

Adam D’Angelo joined the Caltech Institute of Technology in 2002 and in 2006 earned a degree in Computer Science. D’Angelo studied at Phillips Exeter Academy with Mark where they both developed the project. Synapse. Years after graduating from high school, D’Angelo becomes the first CTO of Facebook and also holds the position of Vice President of Engineering; in 2008 he resigned to develop his own project called Quora, which he launched in 2010. In 2005 he was one of the 24 finalists in the Topcoder Collegiate Challenge in which he demonstrated his skills in the encryption algorithm competition

Quora: a website with quality content

Quora is a project based on a Q&A system developed with the intention of building a “knowledge base” where your questions not only get answers from your friends, but also from all Quora users. D’Angelo says that his target group is people who are willing to share their “valuable knowledge” on various topics.

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One feature that sets Quora apart from similar sites is that ask users for their real names and a short biography to find out if you are qualified to answer the question and check its veracity, the developers also make sure that the same questions are not generated in different accounts so that the person interested in answering only have one option.

“Our mission is to share and grow the knowledge that exists in the world,” D’Angelo explained in an interview with Efe at the Quora headquarters in the Californian town of Mountain View, where around 140 employees work.

The system automatically sends the questions to the people you think will write the best answer, something that is determined based on the pre-established interests of the users and their history on the platform.

Quora in Spanish

Quora, which until now was accessible exclusively in English, debuted on August 2 in Spanish. Shreyes Seshasai, director of engineering for Quora, explained that over the next few weeks they will focus on developing a community in Spanish on Quora by drawing on people they already know in Madrid, Barcelona and other parts of Spain.

The specialized knowledge platform seeks to expand throughout the world, and the fact is that the Spanish-speaking community is a big step in its expansion strategy due to the number of people who use this language. For the near future, D’Angelo foresees that if they are successful in Spain, this success is also transferred to Latin America.

Meanwhile in Spain, we already have one more website to trust when we need to know about any topic. A platform that although it has differences with Yahoo and Wikipedia, It complements perfectly with them.

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