Consumer habits have changed a lot in the last two years, becoming more demanding about the brands they consume and the services they offer. This change has led companies to seek more innovative solutions for their customers, in order to offer them a differentiating experience and earn their trust. In this way, the creation of valuable content has taken on great importance, becoming a focal point to consolidate against the competition.
Based on this idea, subscription models have become a widely used tool, since allows you to offer unique benefits to consumers. In addition to promoting loyalty processes for the brand by establishing continuous contact with the client. This strategy has been expanding throughout eCommerce, as evidenced by the recent launch of The English Court.
This is Mimo, the El Corte Inglés cosmetics loyalty program
In order to face the new trends and challenges that the digital transformation of this last year has posed, El Corte Inglés has decided to launch Mime. This loyalty program will mean a new type of customer experience, more interactive and with greater benefits for those who are subscribed.
Mimo is, as expressed on its website, a “Personalized space with advantages and gifts of makeup, fragrances, treatments and nutricosmetics”. That is why El Corte Inglés has presented it under the premise of being a channel that will allow personal care to be taken one step further, giving its subscribers a means to be able to pamper yourself
This program is focused on the beauty and cosmetics sector, where you can find more than 500 brands like Lancôme, Sederma either Dolce and Gabbana. Subscribers will have access to a catalog with more than 2,000 exclusive productsin addition to unique and personalized discounts which will be renewed quarterly.
It’s already possible To do this, you must register on its platform, providing information about your date of birth, gender and province, choosing the El Corte Inglés center closest to your position.
Once done subscribers will receive a 10% welcome discount code, in addition to information on offers, beauty tips and personal care, among other things. Similarly the program will notify users through the app of El Corte Inglés about any event or promotion, in addition to sending a fortnightly.
Mimo, a commitment to loyalty
The main distinguishing feature of this new loyalty program will be the level of personalization it seeks to offer the consumer. With this, the Spanish brand not only seeks to provide a channel for its community to access better offers or products. But seeks to provide a means to discover new ways of taking care of your beauty, treatments and services according to the preferences of each one.
In this way, the discounts offered to consumers and the offers will be customized according to your tastes and preferences. It is designed to offer each subscriber new proposals for treatments and products according to their history, also offering occasional gifts. In addition to this, starting from the integration with the shopping application, you will be able to indicate when a product or treatment is running out.
Finally MIMO will offer solutions outside the digital space, offering a wide variety of cosmetic experiences in the company’s more than 90 centers. As we can see, the proposal of the benchmark department store is to offer an innovative, fresh and dynamic experience to its subscribers, while they take care of their health and appearance.
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