Kiabi: Analysis, evaluation and opinions – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

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Prices


low shipping costs


Short delivery times


Catalog diversity


Confidence

Kiabi is an online store for low-cost clothing of all kinds, well designed but with terribly long delivery times.

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Do you know what Alcampo, Midas, Norauto, Decathlon, Leroy Merlin and today’s ecommerce, Kiabi, have in common? All these companies belong, to a greater or lesser extent, to the a strange economic conglomerate with complicated internal relations born from the legacy of businessman Louis Mulliez.

Family affairs aside, one of its companies, is one of the main low-cost clothing chains in France and Spain (not in vain, its slogan is «fashion for little ones In our country it has , full of clothes, accessories and shoes of all kinds (mainly own brands) and a lot of licensed products of the most unexpected franchises. As in the case of

Kiabi: a well-designed eCommerce

As for ecommerce itself, the truth is that it is very very well designed, with clear and complete product sheets, locatable through abundant and generous menus that appear everywhere. Nothing to object to in this regard, except perhaps the lack of the possibility of filtering searches by price ranges. Prices that, as you can imagine, are, in general, very cheap. T-shirts at 3 euros. Women’s shoes at 6 euros. Very cheap. As for the assessment of the quality Kiabi, we’ll build on the opinions of and leave it at…medium.

Easily achievable free shipping… and excessively slow

If you decide to buy, you should know that Shipments are free, as long as your purchases exceed €15 in total cost and you do not want to receive them at your home address. In any case, you will always have to wait for a terribly indeterminate period of time. 8/15 days. Too much waiting. Little understandable, of course. And less understandable when you discover that .

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In short, the shipping possibilities these are:

  • Shipping to a Punto Pack collection point. Shipping cost for purchases <€15: €3.99.
  • Shipping to an office. Shipping cost for purchases <€15: €3.99.
  • Home delivery. Shipping cost: €5.99

A pity that having 60 stores throughout the country cannot be used to collect your online shipments.

At least, they do use the network of Kiabi points of sale for returns and exchanges (although without refunding the initial shipping costs). If you cannot or do not want to approach any of them, you can opt for the return through Punto Pack or Correos.

Other aspects to improve

  • A quick contact route is missing (online chat, telephone) that complements the email and
  • Kiabi only accepts two forms of payment: Card and Cash on delivery. In addition, the latter entails an extra cost of €2.99

Some failures that weigh down the potential of an ecommerce a petit prix.

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