If you are a heavy user of and applications, you already realized that they are always being updated to meet the needs of users.
This happens because the digital environment changes very quickly, making people constantly look for new ways to consume and share content.
The media that do not follow this rhythm end up losing space and becoming outdated.
Therefore, to closely follow trends and stand out even more in the market, Instagram recently launched IGTV.
The new application is a commitment to the ever-increasing consumption of videos, which have been one of the preferred content formats for Internet users.
Do you want to know more about this novelty?
What is IGTV?
is a free application to share long videos.
While Instagram only allows the publication of videos with a maximum of 60 seconds, the new application has space for content of up to 1 hour.
According to the definition of the platform itself, Instagram TV has mobility as one of its main focuses.
The videos will be created for mobile phones and will be broadcast vertically and in full screen, the ideal format to be appreciated on these devices.
Another priority is simple and intuitive use.
When accessed, the IGTV begins to transmit the videos of the accounts that you already follow on Instagram, without it being necessary to start following all the people and brands that interest you again.
And get ready to watch produced videos: IGTV doesn’t offer the option to automatically upload recorded videos after they’re recorded, like it does on .
The idea is to be a platform for complete, well-planned and high-quality content.
Who can use IGTV?
One of the positive points of this novelty is that it will not be exclusive to celebrities.
All users will have the opportunity to use the new resource to share their videos. To do this, simply upload them using the application, available for iOS and Android, or through the web version.
IGTV focuses on the young audience and gets to compete with , opening the doors to everyone who has an interest in becoming a content creator.
With interesting videos, it will be possible to stand out and become an “Instagram TV celebrity”.
Why is it important to make longer content?
The success of short videos that are increasingly taking over the Instagram feed and stories cannot be ignored.
However, the ability to share longer content gives creators the opportunity to put more information into their videos, leaving the material more valuable and attractive to users.
The goal is to deliver something that really adds value to the viewer, which is much easier to do when you have more time to talk about it.
It’s time to shine on IGTV!
We have prepared some tips that will help you create quality content so that you stand out on IGTV:
1. Think of a subject that you master
In order to make a good video, you need to know a lot about the chosen topic.
Remember that the IGTV proposal is that everyone can create content and that it is more in-depth. That is, the competition will be great and people will not waste time watching exhausting and shallow videos.
Therefore, choose a topic in which you are proficient in order to convey credibility and become a .
2. Make a script
To make a well-rounded and professional-looking video, it is essential to make a script before recording.
In addition to being an effective way to keep the content linear and sequential, with the script you do not run the risk of forgetting important information.
Since there is no option to upload recorded videos instantly, you will have time to prepare the content, organize the important data and think about all the tools you are going to use to .
3. Use professional tools
If the idea is to stand out on IGTV, you can’t make medium videos, with unclear images or external noise.
Users normally refuse to watch until the end those videos that do not have good quality in both audio and image, as this harms the understanding of the content.
That is why it is important to use one and a professional. But we know that it is not always possible to invest in these tools at the beginning.
The good news is that most mobile phones have these very advanced features and if this is the case for your device, you can use it to record your videos.
Just don’t forget that they have to be recorded vertically, ok?
4. Edit your videos
Longer videos usually need editing, either to fix some glitches or to make them more dynamic and interesting.
You need to provide an enjoyable and relevant experience for your customers.
Therefore, take advantage of the moment of editing to cut comments with errors or unnecessary, adjust the audio, add tracks and sound effects, links, mark other profiles and do everything to make your content as attractive as possible.
5. Share your IGTV videos on Instagram itself
IGTV is a new tool, so not all users are fully up to speed.
To get views and engagement on your videos, share what you’ve posted on your own Instagram. This way, people who are interested in what you share will know that you have new and exclusive content waiting for them on IGTV.
The apps will be fully integrated, so your followers will be able to view the new videos by clicking an icon within your own Instagram profile.
We hope you liked the novelty and start using it! And if your idea is to use this social network to promote your business, take a look at our post about .
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