Course Inbound Marketing for WordPress, in which we see theory and practice of inbound marketing and how to do it only with WordPress and certain plugins.
Historically, the classic marketing methodology has been that of “push”, in which the company “pushes” its product or service to the market, through advertising on television, radio spots, advertisements in the press, or more recently with banners. .
Inbound marketing, on the other hand, does the complete opposite. Instead of the classic “push”, “pull” techniques are used, in which it is the client who is going to look for the service. But how do we get him to know us and take an interest in us? Through the phases of inbound marketing, starting with content creation.
Throughout 10 classes we will see how to get our customers to “find us”, get to know us, we get to know them, we can close a sale, and we can even turn them into prescribers thanks to delight.
A theoretical and practical course in which we will see how to apply the basics of inbound marketing to our projects. See you inside! 🙂
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