ING focuses on young people with an account without payroll and with a virtual card

ING Bank has 4.2 million customers, one in three of whom is under 35 years of age. 98% of these consumers are digital and 70% operate solely with their mobile phones. For these reasons, from the bank. “The source of inspiration is young people and those who are going to set the lines for the future,” said the director of payments and accounts, Ángela Sánchez.

According to the general director of banking for individuals of ING, Almudena Román, “we continue to be simple, transparent and close as always”. For this reason, the bank has launched a totally digital product, the Cuenta NoCuenta, free of commissions and commitments that can be opened and closed when the client considers it. In addition, the virtual card offers speed when paying with the mobile.

Likewise, ING has reinforced the Salary Account by adding some of the features of the previous account, such as the virtual card or the instant opening process. ING has achieved an accessible account for all clients, giving them the opportunity to directly deposit their salary or not. “”, assured Ángela Sánchez.

In addition, they make this account available free of charge if customers direct deposit their salary or have recurring income of at least 700 euros per month, or at the cost of 3 euros per month if they decide not to direct deposit it or have no income, an amount that It will start to apply in November.

a digital journey

In 2012, ING issued the mobile bank. Between 2016 and 2021, it put cashback into operation, a system that allows you to withdraw money in shops, such as supermarkets, gas stations or tobacconists. Now it has opted for a new digital experience with the aim of leading the banking of the future. As Almudena Román has stated, “we want it to be accessible to everyone, every day, and for this we reduce the effort of our clients by offering them more comforts”.

At the moment, the banking company does not have any prospects of how many clients will open the NoCuenta Account. “We do not set customer acquisition targets, because we are still learning and it is something that we do hand in hand with our current consumers,” said Ángela Sánchez.