Are you counting the days until Christmas arrives? Or maybe you are waiting for the new year to start. Whatever your wait will be shorter with the new countdown stickers what, and today we will tell you how to use and integrate them into your campaigns
So are the stickers with Instagram countdown
The “Countdown” or countdown stickers are basically timers that can be added to your stories on Instagram so that you and your followers can keep track of the days, hours and minutes remaining for any event you have scheduled.
The new option has been discovered by the expert in Matt Navarre that has shown us images of how the countdown stickers can be seen on the video and photography platform.
Instagram is rolling out a NEW Countdown Sticker for Stories!
– Matt Navarra (@MattNavarra)
As you can see in the images, the countdown stickers will be available from now on the tag option in stories. The first thing you have to do is choose a photo or video on which you want to publish the timer sticker:
Once you have chosen this option you must select a name for the eventthe end date and time of the countdown and the color where you want the label to appear. In addition to the color, you can customize them with different elements.
But the most relevant option for countdown stickers is the possibility that when a user touches the sticker you can set a reminder for when the waiting time expires, or also Share the countdown with your followers.
Countdown stickers are a great must in your Instagram campaign
Of course this will be a great novelty for end of the year stickers, but above all for the brands that can set reminders with which his followers will not miss the next product launches or sales events and thereby maintain the connection with your followers and help them not to miss the event by keeping them attentive to the established date and time.
In addition, with this new format you will be able to create many other reminders: the day of your next podcast, the next live broadcast, the time until the next sales season in January…the possibilities are endless.
After, the stories are the most used functionality on Instagram and users are usually very curious when we share this type of content. In fact the stories have achieved increase the time spent of users to the social network, especially among the youngest.
Its success has been so great that since the launch of Instagram stories, it went from having 500 million active users to billion which you currently have. Their fun character and the quality of being ephemeral makes them really attractive.
By adding a countdown sticker you can visually enrich your stories but also create more interaction with your followers on the platform and with the more than 100 million story users who share images and videos in this format every day.
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