Without a doubt, they are part of everything in our lives, from purchases that have recently seen a boom, to our personal or work interactions. Consequently, we might think that there is no place for new networks or new formats that have not already been covered. However, Clubhouse, the new social network that is in vogue, is proving otherwise.
What is clubhouse
Club House It is a social network born in 2020 with a somewhat particular orientation, in this network you can only interact through voice chats. Voice chats are nothing new or different, but the fact that they are only spoken for offers a very interesting format. In this age of endless movie remakes, we could say that this app is a more selective remake of the old home radio.
Now the question would be why is it on everyone’s lips? Very simple, this network less than 1 year after its creation it already has 1 million users. Even so, this amount may not seem like much if we compare it with the greats of technology, but we must bear in mind that until now it is a exclusive app for iOS mobiles.
How Clubhouse works
At first, the platform seems quite simple, its start shows the different conversations that are being carried out by our contacts. And at the bottom of the screen appears the button «+ Start a room»with which we can start our own room.
What is a Clubhouse Room?
The rooms, or rooms, are the basis of this application, these can be public, social, private. The public room is open to any user who wishes to participate, on the other hand the Social it will be only for those people you follow. On the other hand, the private room can only be entered by invitation.
It also has different options when creating the room, such as the facility to program it by establishing a specific date and time, as well as adding a title and biography of it. It is also possible to invite a co-host, a user who will co-star in the conversation with the creator.
What is a Club in Clubhouse?
Apart from the user profiles we find the Clubs, these would be like groups on Facebook. By creating a club you can gather thousands of users with similar tastes, and in turn you can create rooms within these groups to improve their reach.
Nevertheless, not everyone can create a group, since, like the entire app itself, this function is limited. A user will only be able to create 2 groups and in order to be eligible for this they need to have a certain degree of commitment to the social network, that is, they must be an active user within it.
What the moderator profile does in Clubhouse
A moderator has more privileges than a speaker or listener. As a moderator in a room, you can:
- Accept or reject speakers.
- Mute or remove speakers.
- Stop following.
- Block.
- You can generate shared block lists.
How to create the account
As we mentioned, Clubhouse is somewhat exclusive, and by this we don’t just mean that it’s only available for iOS. Also, to be able to enter the application it is necessary to be invited, although you can freely download it from your Apple device, if you do not have the two necessary invitations, you will be on a waiting list without being able to finish your profile.
Let’s say you get both invitations, great, now you just need to choose a username, put a profile picture and write a bio, which by the way has no character limit. After that, you only have to select 5 topics of your interest, and thus the algorithms begin to work and show content that is consistent with them.
Monetization
As in all social networks, we have to ask ourselves if Clubhouse will be monetized. At the moment, also because it is very young, the social network does not have a monetization plan for itself or for users. However, according to the statements of its creators Paul Davidson Y Rohan Seth, its future plans foresee a scheme similar to that of Twitch.
This scheme would suppose a system of tips for the organizers and moderators of the rooms, sale of tickets to the rooms, here we could think of concerts or perhaps TEDtalks. And finally a channel subscription system.
And how do you manage the security and privacy of users?
We cannot fail to mention the security and privacy of users when we talk about social networks, since it is something that always brings them problems.
In the case of Clubhouse, the community guidelines explicitly state that conversations should not leave the app Y does not allow users to record conversations. In case of breach, users will be removed and an investigation will be carried out if they are found to be doing so.
What does this social network have for (or against)
In the first instance his game with exclusivity, this causes a lot of expectation to be generated around it, translating itself into many new users in the future. We also have to take into account the FOMO, or fear of missing the moment for its acronym in English. Since the records of the chats are ephemeral, since they cannot be recorded and at the end of the room they disappear, we find an effect «what happens in the clubhouse, stays in the clubhouse«.
We must also bear in mind that it is a well-thought-out application, which has been able to take advantage of the boom presented by the podcast to open a path.
On the other hand, the different uses that are being given to it also denote an audience for specific topics. For example: Rooms where debates are held in a simple way and knowledge is shared, or also recitals or even readings of different works.
toxic community
Like all social networks, not everything is rosy, and there will always be toxic users who do not want to abide by the conditions of use.
In this case ClubHouse has presented several problems due to the fact that not all rooms can be properly moderatedas well as with situations of harassment among its users, and even anti-Semitic comments within some channels. This is not something new for anyone, but being relatively young the app is not fully prepared to deal with it.
Another of the gaps they are working on is that their rules of use specify that the app is not appropriate for children and you have a minimum age of 18, however there is no age verification in the registration process, so anyone under 18 can join if someone you already know has invited you to the app.
Even so, they will surely begin to work on a way to reinforce their policies and actions to take in these cases, so as not to lose their great takeoff.
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