Thanks to the importance of them in the daily life of users, they have become an indispensable means for the construction of marketing campaigns. For this reason, these interaction platforms have seen the need to expand and improve their tools, in order to familiarize the marketing work within their applications.
Instagram is one of the most active in this regard in recent months. As we can remember, in October the social network released the link stickers for all its users, as a new tool to include external links in their publications after the remove swipe up. Now, to close the year, it has also announced a new customization format for this tool.
New custom texts and colors for links in stories
In recent days, Instagram announced through its Twitter profile its most recent update on link stickers. With this, the company now offers a higher level of customization for this tool, allowing you to add custom text and colors for link display.
This update allows better interaction for marketing campaigns designed for Instagram stories, as it provides the option to create more appropriate calls to action for the target audience. In such a way, it boost creative development for stories, aiming at more dynamic and better quality content. In addition, it allows a more direct and substantial interaction with users, by better defining the target audience.
With these types of updates, the Meta social network seeks to reinforce its offer of tools for creators and advertisers. Thus producing an ecosystem that promotes the content within the application and that allows users to exploit their creativity.
How to modify the link sticker on Instagram
From now on, whenever a link sticker is to be added to a story, the option to add a custom text, which will appear on the sticker instead of the link url. Secondly, The display colors can be modified once the sticker has been incorporated into the story.
To do so, it will simply be necessary to click on the sticker and it will show the different shades available. According to the information retrieved there is a limited range of colors available for this function. However, the implementation of both modifications represents a very good opportunity to redesign Instagram campaigns, now betting on more personal formats and focused on consolidating the target communities of the brands or companies.
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