The Mexican fast food chain Chipotle Mexican Grill is looking for a general manager located in Barcelona, which could mean the disembarkation of the company from Denver to Spain in the future.
Although the company has opened the selection process for a general manager in Spain, a Chipotle representative has clarified to elEconomista.es that “at this time we have no plans to open a restaurant in Spain.”
The truth is that the job application has been published by the company’s profile and it is looking for a General Manager with experience, knowledge and management of the business, creative skills with regard to marketing and who is capable of developing and leading a new equipment, as well as be willing to move. Characteristics would fit with a possible expansion of the brand in Spain, after Chipotle is settling in Europe where it has 13 restaurants (6 in the United Kingdom, 6 in France and another in Germany).
Chipotle’s usual expansion model is not based on franchises, but instead the company relies on the financial muscle of its investors and its listing on the stock market to reach new markets.
Precisely, the arrival of the banner in Spain could take place at a time when other important North American brands such as Papa John’s, or are disembarking in the country to compete in national catering.
Chipotle job offer.
The Chipotle model, already replicated in Spain
Chipotle was born in 1993 under the idea that fast food did not have to be what is commonly known as fast food. For this reason, he opted for a menu with fresh products, prepared at the moment and that allow the client to “get exactly what they want,” explains the company.
The star of Chipotle is the burrito, although you can also find bowls, tacos, nachos or salads. The main characteristic of his model is that the client configures his plate based on a series of options for meat, rice, complements and sauces.
A way of working that is already present in Spain through other alternatives. Specifically, in the capital of Spain you can find restaurants such as Jleo’s or Tierra Burrito Bar, where you can find a similar offer and operation to the Denver company.
In the case of Jleo’s, it already has two open stores, while Tierra has grown in recent months to open 7 restaurants in Madrid and another in Pozuelo de Alarcón. So the model on which Chipotle is based is already enjoying success in the main areas of the country.
Search for a new CEO in the US
In parallel to the search for a General Manager in Barcelona, the company is also looking for a new general CEO of the company to redirect the situation of the company in the US, where its strategy and reputation have suffered due to
The company’s latest results disappointed investors, which has led the company’s founder, Steve Ells, to resign his CEO position and seek a new manager to redirect the company’s destiny.
To do so, Chipotle is looking for “a new leader with proven recovery experience to help address company challenges, improve plan execution, build customer trust, and drive sales.”
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