One of the aspects that has been most affected by the growing digital transition is the way in which we conceive work. With the rise of digital businesses, offshoring teams, and freelancing, traditional office formats are evolving rapidly. In this way we have seen how these new remote or hybrid work formats have gained greater acceptance by companies, thanks to the fact that they pose a more comfortable work experience for employees and even a means of saving for companies.
Following this line, the Spanish franchise recently introduced a new line of business within its franchise catalogue. A) Yes, Jeff works It will constitute an approach of the company to cooperative work spaces, a working model on the rise.
Jeff boosts his franchise catalog with coworking
Jeff’s idea was born in 2015 by the hand of Eloi Gomez, Adrian Lorenzo, and Ruben Munoz, as an application of home dry cleaning and laundry. A line of business under which the company has enabled more than 2,400 establishments, of which 1,700 are located in the Latin American market, where it experienced great growth after acquiring Lava e Levthe largest laundry franchise in , in 2018.
After this, in 2019 the company decided to start a striking evolution and moving from running laundromats to a wellness-related franchise management company. This action was supported by the incorporation of Jeff Beauty Y Jeff Fitnesswhich arrived with the intention of making the day-to-day life of users more bearable, as stated by Gómez, CEO and co-founder of Jeff: “Our obsession has always been to add value to the customer and we believe we can do it, not only washing and ironing people’s clothes, but also helping them with all the services they may need in their day-to-day life.”
This expansion of its business model continued in March 2020 with the incorporation of a fourth line of business under the name of Jeff Relax, which focuses on offering massage and wellness services to users. Finally for this 2021 it arrived Jeff Worksthe most recent line of work of the company focused on offering a cooperative work space to promote entrepreneurs and freelancers in the Spanish market.
The Good Good Life, the philosophy of Jeff Works
This new Jeff franchise starts with a new hub located in a 1905 industrial building in La Centrifugadora, Valencia, which proposes an innovative and alternative space for development of startups, entrepreneurs, freelancers and small businesses. Building on this in-house start, the company plans to continue expanding this work model, opening two other hubs in the United Statesone in New Jersey and one in Connecticut.
The idea behind these hubs is to create alternative and open work spaces, which allow the creation of new interactions between the different companies and workers who make life in their spaces. Creating in this way a positive impulse for the economic development of the communities in which they are located.
Dania cotlearHead of Jeff works, Explain: “The new upright It fits perfectly into the platform and complements it to offer more day-to-day services. Our vision is to help our users optimize their most frequent tasks and, of course, work is one of them. Jeff Works is part of the mission and vision of our company, and opening the first coworking in our headquarters of Valencia makes it an even more special milestone”.
The formation of these new workspaces are aligned with Jeff’s concept of creating TheGoodGoodLife, that is, a space where the work team looks good, feels good and lives well. For this, it offers all the facilities, services and benefits necessary to promote the work of entrepreneurs and companies.
Jeff Works will have a flexible schedule working from 8:00 a.m. to 10:00 p.m. from Monday to Thursday and from 8:00 a.m. to 8:00 p.m. on Fridays, and will offer three types of plans: standard, prepaid and flex, which will be adjusted to the different needs of the users. In this way, it is proposed as an accessible coworking space, providing a growth space for both users and the company, since Jeff’s offices will also work within the complex.
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus