My creative process consists of looking for a lot of vintage material and with it I make notebooks that I called ‘logs’. I put everything I do there and they are very important to me because they have all my creative process.”
Julia Santini
For Juli Santini, the online store was like opening “a window to the world” that allowed her to reach many more people, as well as being a market trend that we had to start paying attention to.
Also, selling online prompted her to improve the quality of her products and the technical details of the garments, and this helped increase sales. In addition, thanks to the online store you can sell all year round, at all times.
I chose Tiendanube because it offered me something super professional and at a very good price. And also they are always attentive to all my messages and knew how to help me in every step I took and I think that is very valuable.
Julia Santini
During the year, Juli Santini organizes a series of events that have become classics of the brand and are highly anticipated by its clients: the “tea party” and the “super sale”. He replicates these events in his online store for all those clients who are inside the country, and also abroad.
What I do is close the store for a few days and show all the preparation on social networks. When I publish that the store is finally online, a lot of expectation was generated and they want to see what is new, what are the discounts, if there is free shipping, because in general I do a lot and I think they get very hooked on it.
Julia Santini
Juli Santini’s experience selling to other countries arose from her own experience as a traveler where she realized that in each country she visited there were many followers of her brand who wanted to buy her products.
I spoke with the Tiendanube team to find out how to do it, mainly due to the issue of payments. The next challenge was to promote the brand a little more, so that people from other countries know that my online store is now open and that in addition to following me, they can buy my designs.
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