TikTok has become the most popular and fastest growing social network at the moment, being the most downloaded application in the last two years. So much so that its advertising revenue tripled to reach 12,000 million dollars in 2022. Without a doubt, this tool has become a benchmark for Generation Z and the following.
One of the reference tiktokers is Khaby Lame. This 22-year-old Senegalese was based in Italy until the start of the pandemic. As a consequence of this health crisis, Lame had to return to his native country. That’s when he changed her life and started making money.
Currently, Khaby Lame has 148 million followers on TikTok, being number one in this regard. This has opened the doors of many brands and, as a consequence, of many advertising contracts. The most striking is the one that has signed for several years with Hugo Boss.
“My videos are not complicated, I think that’s the secret,” explains the current king of TikTok. In them, Lame criticizes situations that are unnecessary or useless. In many of them he making faces when watching other people’s videos.
According to CA Knowledge, a portal specialized in quantifying fortunes, Khaby Lame’s assets would exceed 13 million dollars. A good sum comes out, as we have mentioned before, from her commercial agreements, from which she earns about 20,000 dollars for each publication.
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