The beginnings are always hard for everyone… except for link building. The lower the general knowledge, the greater the possibility of “cheating”. The evolution of link building has gone hand in hand with Google since its origin, from massive links on all types of websites to the most natural link possible. Do you want to know all link building changes over the years?
Beginnings of link building
In the early days of link building it was easy to gain authority by placing links here and there. We tell you what were the most common link building practices that were made just a few years ago, when quantity prevailed over quality:
- Links in the footer. This strategy was used above all by developers, who, after creating a website of any theme, used to leave a link to their own in the footer, which was also replicated on all the pages. This guaranteed several dozen links for each website they designed.
- Link farms. Including a link to your website on dedicated pages was good practice back then. So much so that they even offered packages with which, paying a certain amount of money, they included a link to your website in hundreds of these.
- Mass exchange. This technique consisted of exchanging links with other webmasters in such a way that they linked to your site and you to theirs. As it was an easy technique and it worked well as a symbiosis for both, it was not only done with an occasional link, more could be done, as long as they were reciprocal, of course.
- Link without anchor text. This practice still occurs, but back in the days when quantity was more important than quality, it happened more frequently. In the same way, the opposite technique was used, that is, generate all the links that point to your site using your exact keyword.
- The niche doesn’t matter. The important thing is the links. It did not matter the authority of the page in which it was included or the content of which it speaks. In fact, the language didn’t even matter, links to my page on 20 websites in turkish and 15 in korean? Perfect, I want it now.
All these techniques have fallen into disuse because currently this, more than helping the positioning of a website, causes its fall. What has happened to go from one extreme to the other?
google-penguin
In April 2012 Google released one of its most feared algorithms,Google Penguin. This algorithm was later than Google Panda and although this entailed a penalty for all those pages that had on-page parameters of dubious quality, Google Penguin did the same with the off-page.
Google had always talked about the importance of a website receiving links since these indicated that it was a reference content for a certain search, but it was in 2012 when all the previously mentioned strategies to gain authority using link building in an easy way and quickly they collapsed. Google Penguin is a algorithm capable of detecting massive incoming links pointing to a single website, the low quality of the linked pages and even the theme and language of these. All this caused the SERP of 3.1% of searches carried out in English to change substantially from one day to the next.
Google Penguin has had six updates so far, always optimizing its algorithm to detect unnatural links. Thus we arrive at the present, in which it is Google Penguin 4.0 who dictates the rules of the SEO society. This latest update meant an immediate detection of fraudulent links since now the algorithm takes less time than ever to detect them.
Future of link building
We already know what the deprecated practices are and also why they are not used, but can we know what is the future of link building?
What , link building is essential for any SEO strategy, so it is essential to carry out these practices to improve our web positioning, but, on the other hand, Google tells us that link building must be natural, otherwise it would be detrimental to our website. In this scenario we can fall into the mistake of thinking that the incoming links to our website will arrive organically and, although this may be partly true thanks to , link building is too important not to do any work, that’s why we tell you what the future of link building will be like for you to start doing it today.
Google has already confirmed that, however, they are still a good showcase for your content and a reflection of their quality. Because, think of it this way: you can spend a few hundred euros on paid links (a practice that Google rejects) to increase the authority of your website or of a specific page, but wouldn’t it be very suspicious that many pages or sites with very good authority link to yours and yet you didn’t get a mention on Twitter?
PBN
The private blogging networks are a step forward in content marketing, strategy more than recommended for the positioning of a website. This technique consists of getting a network of blogs, either by buying domains with a high DA that have recently been put up for sale or by creating them yourself, which will take more time but you will be able to feed back your links from others from the PBN itself.
guest posting
As we have said, content marketing is a good practice, but it is difficult to achieve great authority quickly and easily, no matter how good your posts are. That’s why we recommend write a post for another website on the same topic as yours and on a topic in which you are an expert. This technique is being used more and more, which is why blogs with great authority are being added that allow you to incorporate this type of content to your website and also one or more links to your site. If you dare to try guest posting, write a much better post than you would for your own website, take it as a cover letter: if your content is liked and of quality, many people will know you and want to read more of your articles or will be interested in your services.
Since We are always aware of the latest news from Google and we know how to apply the details of your updates in our work. This is how we manage to provide our clients with a top quality service in accordance with new trends and the latest algorithms.
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