linktree is a tool that unites various links on a single website. This grouping of links is especially useful on platforms like Instagram, which only allows you to insert a URL in the biography. Here I will explain what is Linktree and how to use it.
Social networks are great allies when it comes to selling online. To achieve these commercial objectives, the platforms have several tools that can boost your social media marketing strategy. linktree is one of them.
If you already have an Instagram account, you will know that the platform allows you to include only one link in your biography. In general, the ideal is to insert the link to your online store because it is the main way to convert your followers into customers.
However, you probably have more than one link to promote. Given the limitation that puts the social network, use linktree on instagram it becomes almost essential.
For example, many entrepreneurs want to highlight their virtual catalog, other brand sites such as their podcast or a WhatsApp link – the latter you can generate for free using our –.
Do you want to learn how to use Linktree in your social networks? Keep reading and discover all the details. 🚀
What is Linktree?
Linktree is a tool that unites various links on a single page to facilitate traffic between the different ones of your brand. The basic idea is to concentrate and organize all your links into a single link.
To see an example, let’s see the case of the link that has:
As you can see, by using Linktree on Instagram You can only broadcast the link generated on the platform so that your audience reaches all the important content of your business.
It is a very popular resource among those who use Instagram for . As the social network allows us to include only one link in the profile, Linktree becomes essential.
Advantages of Linktree for your business
In addition to grouping the most important links of your business in a single link, use Linktree can bring three additional benefits to your business:
- Access to statistics. This tool allows you to know how many clicks a given link has received since it was published on Linktree. This gives you clues about the behavior of your audience and their interest in the content you broadcast.
- Easy to use. You don’t have to be an expert in social media or the digital world to set up the tool.
- Personalization. With the free version it is possible to choose a theme as well as the background image. For its part, the Pro option allows you to play with the colors of the background and the buttons.
How does Linktree work?
In practice, Linktree generates a landing page, that is, a destination web page, with buttons that lead to the links you define. These work as shortcuts to drive traffic to your ecommerce or other sites of interest such as your blog.
Thus, instead of having to spread many links, something that is confusing for your community, you just have to focus on publicize your Linktree and keep it updated.
🥇 Master Tip! To include your Linktree in the packaging of your shipments or the merchandising of your brand, we recommend you do it with a QR code. Users scan this image with their phones and it takes them directly to the link. You can do it for free with our !
Is Linktree free?
This tool offers options according to the needs of each person. If we think about the fundamental objective of the platform, the free version meets the expectations and requirements of most users because it allows you to group the links creating shortcuts for your websites.
Below, we highlight some of the points that the free plan makes available:
- There is not limit in the number of links.
- you have access to metric as the number of times each link was clicked.
- You may get paidfor example, including Mercado Pago links.
- Accounts with the option to add video content in this page.
The Pro version has some additional features, for example:
- Direct integration with other platforms such as Mailchimp, YouTube, Twitch, Facebook, among others.
- System of statistics that analyzes the traffic for your links.
- Access to all options and variants of personalization (themes, special buttons and fonts).
- Collect payments, collect data such as emails and phone numbers directly from Linktree for a marketing campaign.
How to create a Linktree in 4 steps
We already talked about Linktree, what it is and its main advantages. It is time for you to know what the tool looks like. Let’s go step by step to create your linktree link.
- Choose your username, email and password.
- Select a category.
- Define the links.
- Customize the design.
1. Choose your username, email and password.
To get started, go to and click on “Get started for free”. This will take you to a form where you will have to define a Username —this is the one that will appear in the URL of your page—, your e-mail and a password.
💡Fact: Despite the fact that many users search for Linktree Spanish on the web, at the moment the tool is only available in English. But don’t worry, the configuration and navigation is very intuitive and friendly for anyone.
2. Select a category
The platform will ask you to choose three categories that are related to your business or profile. For this, it offers some options such as fashion, food, etc.
3. Define the links
Once the categories have been selected, you will go to the Linktree administration panel to define what links your site will contain.
Insert the desired URL, a name for that link (ie what will be seen on the button) and, optionally, an image that will be your thumbnail.
4. Customize the design
Throughout the process, in the panel on the right you will have access to a preview of your landing page by linktree. In the “Appearance” tab you will be able to adjust details such as the background color or design, the typography, your profile picture, a title and your description.
Some resources are limited because it is the free version, but you will see that you still have many customization options.
Once you’re done with these steps, you’re all set to start! use Linktree! In the upper right part of the website you will see your link and, with the Compartiryou will be able to share it.
When someone accesses your Linktree linkyou will see it this way:
How to use Linktree on Instagram and other web platforms
if you were wondering where to use Linktreethe alternatives are many!
You can use this tool to personal purposeseither to create a portfolio of images and works for your CV or even cover letters.
Now, if the idea is to take advantage of it with business purposeshaving a link that brings together all your sites of interest will help you in:
- The biographies of or .
- Facebook, WhatsApp Business or LinkedIn profiles.
- The texts of your blog.
- In sections of your online store, for example, the footer of your website. If you created your ecommerce in Tiendanube, we leave you this link to find out. Too easy!
How to optimize your Linktree
Here I will share some key tips for using Linktree like a pro:
- Add a moderate number of links: in this way you will prevent the user from getting confused or bored. An ideal measure is to include the number of links that can be seen on the screen without having to do scroll down.
- Keep it updated: Remove links that direct your audience to old promotions or content that no longer adds value.
- Use short and direct titles: indicates exactly what the user is going to find in each link. Use generic calls to action such as “Imperdible!” or “Click here” are less effective than specifically writing “2×1 on selected products!”, “Winter 2022 Collection” or “Tutorials”.
- Highlight the identity of your business: Based on the color palette of your brand, differentiate the tones of the buttons and the background.
Linktree alternatives: 3 similar tools
Although it is the most popular Linktree is not the only platform to bundle your links. In this section, we bring you other alternatives that have the same proposal:
- : You have four plans with various features. There is one free, others that require a single payment and another that is paid per month.
- de Later: it has four plans, among which there is one free and others with the possibility of paying monthly or annually.
- : Offers a 30-day trial period, after which you will have to pay for a monthly plan.
We hope this Linktree guide will help you boost your business! If you still don’t have your own online store, we invite you to create your own with . Take advantage of and fall in love with all the functions available to sell on the internet.
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