The Valencian manufacturer of continues without raising its head after several years of continuous decline in sales of its popular figurines. A situation that has also been aggravated by the coronavirus pandemic and which caused the group to lose 7.5 million euros in 2020, practically the same figure that Cofides has approved to inject into the company through the Recapitalization Fund for Affected Companies by Covid-19.
The Valencian group, which in addition to the parent company includes the Porcelanas Lladró and Arte y Porcelanas factories, along with various commercial subsidiaries, saw its sales drop 23% with the pandemic, to 32.21 million euros.
The restrictions negatively marked the evolution of Lladró, especially in Europe, Japan and the rest of Asia, while in the case of the United States it managed to register a slight increase in its business. Despite this decline, the consolidated losses were lower than the previous year, when they had exceeded 9.2 million.
The Valencian company, owned by the PHI Industrial fund since 2017, precisely went to the fund created by the State through Cofides in order to guarantee the continuity of medium-sized companies hit by the . At the end of the year, Cofides approved a participatory loan of 8 million euros for Lladró.
More stores in China and online sales
The manufacturer of porcelain figures has seen how the pandemic occurred in full expansion of its business in China, with the opening of two stores of its own network, which reached 23 establishments. In addition, the brand has also reinforced its digital channels during those months, with the incorporation into the Chinese platforms Tmall and DJ. In the case of its own online channels, Lladró registered 15,000 orders through its website in 2020, increasing its sales by 95% compared to the previous year.
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