has opened its Digital Store in Barcelonaa, a store in which the main protagonist will be the interaction with the customer since they will be able to search in different product catalogs of the store and the more than 20 thousand references on its website. A first “digital” store experience that combines the physical purchase with the online experience and search, seeking a complete omnichannel experience for the user.
The Digital Store is the space where the customer can enjoy and learn about the store’s products, thus knowing how to get the most out of them. Training and constant advice from experts will be the store’s main strengths.
What does the Mediamarkt Barcelona Digital Store consist of?
The Digital Store is 800 square meters at 447 Diagonal Avenue in Barcelona and has 3 transparent Samsung OLED screensa 3×3 video wall where to see the activity and comments of the and the possibility of knowing more about each product by touching it with the RFID technology.
With its 400 square meters of commercial space and 250 square meters of warehouse with a capacity for 4,000 references, they will be able to deliver up to 15,000 references in 24 hours.
The 8 zones into which the Digital Store is divided from Mediamarkt Barcelona are:
- The robot, in which products purchased before 8 p.m. that are in the warehouse can be picked up there within the following 24 hours. There is a 24-hour collection service for online purchases.
- 4 Universes Media Markt: electrical appliances, computers, image and sound, fun & photo and telephony, with virtual catalogs in which to see the assortment that exists and with the possibility of completing the purchase process without going to the cashier.
- Training, with continuous and permanent training for consumers. There will also be an appointment service for more personalized attention.
- Services. There will be activities to test new technologies and a Social Wall.
- Kids. Children can have fun with their creations.
- box area, with 10 multifunctional stands where you can use the express collection service, pick up products, request assistance, request after-sales service and more.
MediaMarkt Growth
Currently Media Markt has 78 stores in the countryalthough he hopes that there are about 80 this year. The idea is to open the store in Barcelona and another in Palma de Mallorca, ending the year with a workforce of 7,000 workers in the country. have planned 4 more openings for next year with an investment between 8 and 10 million.
Between this year and 2018 he wants adapt their establishments with a digital transformation. Its stores are also evolving in Spain and now the new Mediamarkt Digital Store will create a new direct meeting point with its customers.
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus