For the first time in its history, Goal offline by opening its first physical store where it will offer its virtual reality glasses, among other products that will seek to bring users closer to the .
The Meta Store will be the first physical store in Meta dedicated to virtual reality
The physical store called Meta Store will open its doors on May 9, and it will be located in Burlingame, California. Along with his glasses and the glasses that can post short videos or stories, the video chat device will also be available in his showcases. Portal.
This Meta movement seeks getting more users to know and use the metaversea move that began with Facebook to Meta, reflecting the risky shift in focus of the company that has bet everything on virtual reality and its new immersive, hyper-realistic digital world… and that requires special hardware to enter.
“The best way to understand virtual reality is to experience it,” CEO and founder of Meta, in a statement regarding the opening of its first physical store, adding that the focus will be to enable people to test the applications and products, and create “a glimpse of what’s to come as we move into the metaverse.”
Pull users into the metaverse
Last week he posted a picture of himself wearing glasses at the store, asking people to guess where he was.
Of course the goal of Meta is to make people yearn to be in the metaverse, to test the devices and virtual reality to encourage them to buy products and achieve success with its new digital universe, but it may take a little more than a test to convince users to buy expensive products whose validity and use are not yet entirely clear.
The efforts of other tech giants in launching their physical stores
This is not the first time that a major technology player has launched into the retail business. Apple launched its first physical store in 2001 and now has more than 500 branches around the world.becoming a leader in luxury retail and continues to grow.
But on the other hand, Microsoft permanently closed all its physical stores in 2020, while Google has ventured into physical stores to show off its latest hardware such as Nest and . For its part, it has taken a big step towards traditional retail trade in recent years, however the great marketplace has not yet managed to fully take off with its physical stores.
For this reason, the scenario of opening a physical store with virtual reality devices does not offer us a clear vision of the future that Mark Zuckerberg’s company could face, however, it is clear that the most important part will be offering the opportunity to potential customers to try the metaverse, since the environment is arranged exclusively for it, with large rooms so that people can move freely while using their virtual reality glasses, while the walls are covered with screens so that viewers can see what the user sees.
With Meta’s new physical store, perhaps the metaverse is closer to all of us, since if it is successful, this store format could expand internationally in the future.
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