Currently, there are several ways to create digital marketing strategies and increase the visibility of a business on the Internet. And minisites are a great way to do it.
This type of website is a good tool for those who want to sell online. For this reason, in this post we are going to explain what a minisite is, what its main characteristics and differentials are, and how to create one for your business.
Keep reading!
What is a minisite?
Well, a site with one or a few pages, whose objective is to expose a product or subject directly and objectively. With it, it is not intended to offer deep content, so it has a simpler approach.
It is commonly used in digital marketing, and can even be an extension of the principal of a company.
In addition, they are widely used in dissemination plans in communication strategies. which are people who promote the products of third parties in exchange for a commission for each sale made.
In this context, minisites help in outreach, exposing and driving the page visitor to purchase.
What is the difference between a minisite, a hotsite and a landing page?
Some people may confuse the concepts of minisite, hotsite and landing page, as they are similar and are all used in digital marketing. However, they have differences among themselves, mainly in relation to their objectives.
The minisites, as we told you before, are a simpler virtual space, with few pages and reduced information. There may be several connected or not to a main site.
On the other hand, a hotsite is generally related to a specific and seasonal action, that is, to a certain period of time. Thus, it has a set deadline to go off the air.
already one It is a page with the objective of capturing leads. Those who visit it do not necessarily have the intention of buying something. They are usually looking for materials that help them learn more about a certain topic.
For that reason, it is very direct and leads people to fill out a form in exchange for something that is relevant to them, like a free ebook, for example.
What are the advantages of creating minisites?
As we mentioned earlier, many people who want They use this type of website a lot, because it serves as a kind of “product catalog”, a more direct sales page, which presents one or more specific merchandise.
Thinking about that, we are going to tell you below what the main advantages of this resource are.
Explore specific niches
Being a page that has a specific subject, the minisites help you to explore specific niches.
Unlike a main website, for example, where there may be a home page, an “About Us” page, and even one with various products for sale, mini-sites have a defined objective, so the probability of reaching an audience more segmented is greater.
They will probably appear in a more targeted search for a certain niche that wants to buy your product.
Less content production
Unlike a for example, that it should be supplied with content with a certain regularity, minisites do not require such constant production.
Because it is a simpler page, they do not need such deep and extensive content.
Easier to create and manage
Since they are simpler than a traditional web page, mini sites require less technical knowledge and are easier to manage.
To create this type of page, it is not necessary to know programming, for example, and there are several tools to create them.
How to create minisites for your business?
It is important to consider some points when creating a minisite. So here is a step by step to help you do it.
1. Define a goal
First of all, you must define what is the OBJETIVE to create a web page with this format. Can be carry out a promotional action, generate leads, etc.
Once you establish your purpose, you can understand if that’s the best solution for your business and if, in fact, a minisite is a viable option at the moment.
2. Structure your page
Another important stage, which you must do before creating your page, is structure it. Design the layout, understand the hierarchy of the elements that will be in it, and order them as best for your business.
Even if you are not a specialist in this area, it is possible to visually organize your page to make it more attractive and functional. A good tip is to research and see examples from other sites on the Internet.
3. Buy a domain and hire a hosting service
The is the address of your minisite on the Internet, for example: “www.yococino.com”. But, you should keep in mind that custom domains are a paid service.
There are platforms that offer them for free, however, the best thing to do is to create your own, so that people can identify your more easily.
4. Choose a minisite builder
Currently, there are various platforms to create these pages, such as Google Sites, Linktree, UOL Site Builder, among others.
At this point, it is worth investigating which is the easiest, most intuitive and ideal tool to achieve your goals.
5. Configure the page and publish the contents
After defining your goal, designing an attractive layout, choosing the elements that will make it up, buying a domain and selecting a platform, it’s time to take action.
It is important that you pay pay attention to page settings, choose a topic that has to do with your product and create the necessary content to set up your minisite. Each adjustment is important and before publishing it you should check if everything is according to your plan.
Create your minisite
Now you have everything you need to create your minisite and boost your business sales.
As you know, these pages can be useful in many digital market strategies, especially when it comes to selling a specific product, because they are easy to create, manage, and have a great chance of reaching the right audience.
But before creating it, find out everything you can. Thus, you will increase your chances of being successful selling online.
And if you want to see more tips to create a sales page, be sure to read our post on the subject .
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