When we talk about SEO, the first thought that appears is the content that positions you better on search pages. This is really one of the greatest wishes of those who invest in . Having good resources and tools behind this work can be the ideal solution for those who want to achieve the best results on the Internet.
There are several online tools available that can be used to increase your marketing strategy. . But if you need something that allows you to manage and optimize your site while having various other tasks to do, MOZ is the perfect tool for you.
Still don’t know MOZ?
In this post we are going to present all the advantages of this incredible tool and how to use it in your strategy. Let’s go!
What is MOZ?
is a tool that provides data on the performance of your page in the main search engines. It is essential for entrepreneurs who want to have good results in search engines applying SEO techniques.
The platform is one of the most complete in the virtual market. Its functionality goes far beyond SEO optimization and allows you to improve your strategies.
With several functions that facilitate digital work, MOZ is widely used by thanks to its sophisticated and useful resources.
We can also mention that the information brought by this tool is an important factor at the time of decision making. By presenting highly reliable data, it is possible to considerably reduce the chances of failures and achieve incredible results.
What is the functionality of MOZ?
For an SEO professional, it is extremely important to know how to individually evaluate which are the most important pages according to their content and number of visits to each of them, and also consider their respective security standards.
MOZ does it for you and goes much further.
It allows the professional to see the authority of each page of their site, verify the number of domains that are directed to your page and present the reference links for these contents.
Another great advantage of the tool is that it alerts you to possible errors or places to improve on your website.
Why is it important to stay in the first place?
You must be wondering: is there any difference between those that appear or not in the first results of online searches?
To begin with, according to several 90% of people do not go beyond the first page of Google. That fact alone is already a good reason for someone who has a want to be there.
When a person performs a search on Google, for example, the search engine shows you the best results on the first page. In general, the first link that appears, after the sponsored links, is considered by Google as the most complete. Therefore, many users believe that there is no longer a need to continue the investigation.
Therefore, the chances of someone finding your site on the second or third page of Google is very small.
Therefore, the best way to get the attention of these people and generate more accesses and organic leads is to get your site on the first page of Google.
You simply won’t get the amount of visitors you need to make your SEO work worth your time and money if you don’t show up in the top rankings. You need that organic traffic, since most online experiences start with a search tool.
That is why a good SEO job is capable of boosting your website traffic and continuously growing your business.
How to use MOZ?
MOZ is an intuitive tool that has several functionalities. You will see that the more you use it, the easier it will be to understand its functions.
But to make it easier, we offer you the main functionalities and we are going to develop a little of each one so that you better understand how to use them:
keywordexplorer
Keyword Explorer is a perfect SEO tool to choose . She goes through the whole process of discovering the best word, prioritizing according to the most important numbers.
The KWE also presents all the metrics that are essential for good SEO:
- volume,
- difficulty,
- chance,
- importance and
- potential.
The tool is so amazing that search volume numbers are often considered more accurate than search reports. which can reach 95% accuracy per keyword.
Generally, to do keyword planning, you need to use at least 3 different tools to find all the data that Keyword Explorer alone is capable of finding.
Open Site Explorer
Open Site Explorer is a tool that indexes and evaluates sites with an algorithm that simulates the Google search engine.
When typing the domain of a page, the Open Site Explorer displays the result of evaluating the site’s relevance to the Internet.
This is a great tool for finding partners to exchange ad posts, for example. Because with Open Site Explorer you can see the domain strength and authority of a site (we’ll talk more about this below).
Fresh Web Explorer
Fresh Web Explorer shows, in real time, a searched keyword and sites where it was mentioned.
With this tool you can check a keyword, find the mentions of your brand and discover the most searched terms.
On-page Grader
The On-page Grader is a MOZ tool that optimizes individual pages for better ranking and more organic traffic.
The tool analyzes both the content and the HTML programming of the page that needs to be optimized. Additionally, On-page finds issues and recommends actions to take to improve the visibility of the content, keyword, and page parts.
crawl test
Crawl Test uses MOZ’s own crawler, RogerBot, and analyzes up to 3,000 links from a URL. Upon completion, users receive an email report with details of each page it is linked to.
RankTracker
The Rank Tracker tool presents a ranking of pages and keywords and is able to save everything so that they can be easily compared later.
Domain Authority (DA) and Page Authority (PA)
The Domain Authority (DA) is an index created by MOZ to identify the relevance of a domain on the Internet. The index goes up to the maximum value of 100, and the higher the number, the easier it is for the domain to gain a better ranking in organic searches.
The same goes for Page Authority (PA), but unlike domain authority, the focus is on a specific page. The more articles you place in the first position, the greater Google’s confidence in the quality of your content and your number increases in the index.
This is a good reason for you to give your best in the . Thus, you show Google the value in everything you publish. This will help future articles to improve the ranking.
Moz Rank and Moz Trust
Moz Rank and Moz Trust are two MOZ tools whose data is very important to measure how relevant a page is, whether it’s yours or someone else’s. .
Moz Rank demonstrates the importance of any page on the Internet, represented by the Link Popularity Index. These pages earn points according to the quality and quantity of pages that link to them.
If you have a blog about beer, for example, and it is highly cited by sites in the area that always link to your posts, your Moz Rank score will be good.
The site with high quality ratings has better representativeness, so often a single backlink on a major site is more relevant than multiple citations on smaller websites and blogs.
The points of your site are calculated by MOZ through a logarithmic scale from 0 to 10. Around 3 is the average score of a normal page on the Internet.
There are several factors that will make a significant improvement in the position of your page in search engines, ranging from the speed of loading the page to the number of backlinks.
Like Moz Rank, Moz Trust shows how relevant a web page is. However, unlike the previous one that measures link popularity, it measures link trust.
Receiving links from trusted sites, such as a government page, is a strong guarantee of the trustworthiness of your site.
Moz Trust calculates the distance between your page and the trusted page that quoted you. The closer your site is to that page, the more credibility you have.
Like the Moz Rank, the Trust offers its measurements on a logarithmic scale. That is, for Moz Trust, the most important thing is the reliability of a page.
The fact that one or more trusted pages link to your site can be a determining factor for better rankings.
moz-bar
Moz bar is a tool that can be installed on Google Chrome and Mozilla Firefox browsers for free.
In order to aid in the analysis of SEO-related metrics and data, the Moz bar can:
- Guarantee access to SEO metrics while the user browses the web;
- Create personalized and separate searches by search engine, country, region or city;
- Demonstrate the difficulty of ranking for a certain keyword;
- Expose elements of a landing page;
- Predict and validate the copyright of a page;
- Present data from social networks, such as Y .
After installation, the MOZ bar icon will appear in the top right corner of your browser.
To do the analysis, just click on the icon whenever you want, this will activate the MOZ analysis bars, as in the example below:
How to use MOZ data for the optimization of your website?
Now that you’ve understood how each MOZ tool works, we’ll show you what you can do with the data you collect.
Choose the best keywords
Discover the difficulty, opportunity and potential of each term using the Keyword Explorer. This tool shows you a report with information about each inserted word. You can export this report to update your relevant keywords sheet in your .
Moz Keyword Explorer is one of the best resources for defining keywords. With various functionalities, the KWE assimilates the essential information for choosing the best keywords.
The platform is multifunctional, presenting various utilities, such as:
- SERP analysis – with Google search results for a specific keyword;
- Keyword suggestions – main keywords related to the main term searched;
- Metrics – difficulty, opportunity, volume and potential metrics.
Improve the quality of your backlinks (return links)
Links help trace internal and external paths of the pages of your site or blog. This is an essential strategy to improve the relevance of your content within search sites and improve your ranking in surveys.
In this way you will be able to attract even…
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