Live broadcasts have become a fever. And is not for less. This format has conquered the public and the because it brings them closer together and allows practically simultaneous interaction.
In this scenario, it is essential to know what Twitch is, the Amazon streaming service that was initially successful in the niche of gamers and has already reached other audiences, forming part of many marketing strategies. .
Now, more than a platform to interact during the games, Twitch has become an opportunity to consolidate the brand and the name of many influencers.
But, before you decide to use this , we are going to show you its functions and explain how to use it. Keep reading!
What is Twitch?
Created in 2005 as Justin.tv, in homage to its creator Justin Kan, Twitch had the function of making live broadcasts, plain and simple. For this purpose, the website provided tools for users to interact, such as real-time chats.
Over time, although it was a streaming service for all kinds of content, the platform gained strength among gamers, which made his mentor change its name and use a term very typical of this universe: “Twitch Gameplay”.
In 2014, due to its success, Amazon acquired Twitch, further increasing its reach in other niches but, above all, cementing its space among the youngest.
Currently, this channel of live broadcasts has gained so much exposure that artists, influencers and digital entrepreneurs use it in their advertising campaigns. and as another way to get closer to your audience, which is consuming this format more and more.
And the numbers prove it Twitch has over 30 million average daily visitors, 7 million unique creators streaming each month, and over a billion minutes watched in 2020.
Impressive, right?
How does the platform work?
Being very popular, you would imagine that Twitch would be a very easy platform to use, right?
Users are divided into two groups: streamers and viewers. The first are the creators of content, and the others, those who consume it, of course.
Interaction between streamers and the public takes place through real-time chat, registrations, emojis, badges, and even donations.
The service can be accessed through the app or through the twitch.tv website. In any of the options, viewers can consume the content of their favorite streamers in a very easy and simple way.
It is not difficult to stream videos of it is enough to have an account on the platform and equipment that allows .
Another differential of Twitch is the way to monetize. Content creators can do this through direct donations from their viewers, using their own websites and ways to share links on broadcasts.
There is also the possibility of being a Twitch affiliate, as long as you have 8 hours of live in the last 30 days, being 7 different, with a minimum of 3 viewers and 50 followers.
Then, affiliates can recommend subscriptions and earn up to 50% of the value of each indicated plan through bits, donations that subscribers make with virtual currencies called cheer bits (100 is equivalent to USD 1); and commissions on the sale of games.
What are the advantages of investing in Twitch?
The growth of Twitch alone should be enough to show the importance of this service in your strategies. But there are also other advantages that we are going to present to you now.
1. Growth of live broadcasts
If before the live was a simple tool of some like Instagram, today has tremendous potential and is almost mandatory for those who want to conquer engagement.
For that, nothing better than a suitable platform for streaming. And Twitch is not just one more, but that is the subject of the next topic.
2. It is the largest streaming platform in the world
This is not a mere assumption. The expectation is that it will reach 47 million viewers in 2023.
In 2019, Twitch had excellent numbers and ranked first among the highest-grossing streaming platforms, beating YouTube Gaming.
3. Reach Millennials and Generation Z
Reaching a younger audience is always important both to keep up with user behavior and to improve reputation and increase brand recognition.
On Twitch, and Generation Z — people who were born between the late 1980s and the turn of the century, and during the second half of the 1990s and early 2010s, respectively — are the majority, and the ones driving the trends In Internet.
Therefore, having contact with this public not only oxygenates your brand, but also puts it in direct contact with two generations that can increase the visibility of your business on the web.
How to stream on Twitch?
It’s time to move on to the practical part. As simple as it is or may seem, to use the platform and get good results, it is necessary to have a strategy. Therefore, follow the advice that we give you below!
1. Plan your content
Nothing more fair than the first step to do a live on Twitch is planning.
Create content that has a hook, both with the audience of the platform and with the live broadcast format. This means that it is necessary to create dynamics and interactivity to capture the attention of the viewers.
Therefore, before pressing “Rec”, study the topic you want to address. If you are going to present a product, organize yourself to show, in great detail, how it is used and its resources, and prepare a script that answers any questions that arise during the broadcast.
2. Separate and check the teams
The quality of live streaming on Twitch does not depend only on good content. The image, the Internet connection, the audio… everything must be very clear to your audience.
Therefore, make sure that the speed of your connection is capable of transmitting without the interruptions of a low-quality broadband.
If you’re streaming gameplay video from a video game console, you’ll need a capture board, which is used to stream the game image to your computer.
In case you decide to display a small image of yourself while playing in overlay mode, make sure you have a . The microphone is another that requires attention, so there is no sound interference to obstruct your voice.
The it also needs care with backlighting and shadows, which can interfere with the quality of the image that will be transmitted.
3. Choose and configure streaming software
Twitch lives require streaming software, a program that encodes the footage you capture and streams it to the streaming service.
The most popular is . To use it, you must go to its select your operating system and download it, it’s free!
Once installed, connect it to Twitch:
- Go to “Files”, “Settings” and, at the end, “Stream in OBS Studio;
- Select Twitch in “Service” and connect with your account on the platform;
- That connection happens with a key that you will find on the Twitch website, in “Settings” and then in “Channels and Videos”. A key will appear that you need to copy and paste into “Stream Key” in OBS.
Then do a test, first checking if OBS recognized input devices like camera and microphone. Do it in the side tab, where you will find “Audio” and “Videos”.
Twitch recently released a software that eliminates the need to install other programs, transmitting the games directly to the users’ channel and with a few clicks.
Broadcast live!
Programs configured? Light on, capturing? Did you spread the broadcast on your social networks and is your audience ready? Then it’s time to go live!
Log in to your account, open the “Broadcast” tab, click on your username and everything will be captured and broadcast to your followers.
Always remember to carry out tests so that everything comes out with quality and there are no unforeseen events due to your Internet connection or your devices.
The important thing is not to miss out on the opportunity to ride Twitch’s wave of growth and engage more with your audience.
The platform has grown and should continue to do so, reaching other audiences and niches, beyond gamers.
Now that you know what Twitch is, don’t forget that live broadcasts are an incredibly popular format and that’s why you should include them in your marketing strategies.
To help you do it, we leave you . Take advantage of the opportunities of this format!
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