It is possible that at some point you have found it difficult to execute a project, right? When something doesn’t work or the team doesn’t seem to be aligned, you can have a lot of problems.
In these cases, it is necessary to bet on methods that offer more fluidity in the tasks, harmony between all the professionals and more satisfactory results for your client and your business. For this reason, today we are going to talk to you about the SCRUM methodology.
This methodology provides more dynamism during the product creation process. But if you want to know more about this keep reading this post!
What is SCRUM?
SCRUM is a widely used methodology in the area of technology to develop and deliver highly complex projects that usually require collective work.
In a simple way, we can say that it is a method used to improve product creation processes and manage the stages of each project.
Beyond a simple improvement, it helps to optimize joint work, providing more creativity, adaptation, and making it easier to find solutions and obtain effective results.
What are agile methodologies?
Before delving into the SCRUM methodology, it is important that you briefly know the
Widely used in technology companies, they encompass the practices and principles of the Agile Manifesto, a statement of core values for developing software created in February 2001.
Agile methodologies seek to follow planning and execution techniques that guarantee successful results in the development of tools and products.
And SCRUM arrives to implement this method. It is as if Agile was the concept and SCRUM, the path, a practical structure to carry it out. In other words, SCRUM is a type of agile methodology.
If you don’t know very well how to apply it in your business, don’t worry, we will show you the elements and activities that make up the SCRUM methodology and how you can use it in your projects.
How did SCRUM come about?
The first time SCRUM was discussed was in 1986, in an article written by Hirotaka Takeuchi and Ikujiro Nonaka called “The New Game of New Product Development”.
His idea was to compare a product development model with the game of Rugby. Even SCRUM is also the name of a well-known play in this sport.
However, the methodology itself was developed by Jeff Sutherland and Ken Schwaber in 1993, with the aim of changing software creation management.
What are the elements of the SCRUM methodology?
Now that you know a little more about SCRUM, we present its main elements, in which each team will act during the product development stages.
1. Product Backlog
The Product Backlog is used to group the steps, tasks, functionalities and characteristics of the product to be created.
Imagine that you want to launch a new product and you need to list what it will be like and what you will have to do. Well, that list is the product backlog. All actions, new tasks and stages make up this element of the SCRUM methodology.
2. Sprint Backlog
While the Product Backlog groups all the features and actions of a product, the Sprint Backlog defines the demands to be prioritized and the team execution time.
Your goal is to complete each stage and, above all, to do it intelligently, distributing the tasks equally among the team members and ensuring that they add value to the product that is being created.
3.Sprint
The Sprint refers exclusively to the execution period of the actions that appear in the Sprint Backlog. This period usually lasts between two and four weeks.
For the SCRUM methodology to work, each Sprint is essential! Because it allows action cycles to work more effectively. However, you should keep in mind some rules related to the Sprint, such as:
- You need to deliver value with good quality goals.
- You must pay attention to the changes during the processes so as not to affect the Sprint period.
Main functions in project management with SCRUM
In the SCRUM methodology, teams can assume 3 main roles for good project management: Product Owner, SCRUM Master and SCRUM Team.
1.Product Owner
The Product Owner is the person responsible for coordinating the demands, making agreements with each member of the team and making the actions (Sprints) work in full harmony.
It will have the important function of organizing the Product Backlog and distributing tasks according to priorities. In addition, you need to have a 360° view of the product, understanding the deliverables by the team and being able to help whenever necessary.
2. SCRUM Master
This professional leads the team in the execution of the Sprints, helping to balance the flow of work, maintaining the focus of the team and increasing the
It can be said that the SCRUM Master is a facilitator during the product creation process. It does not act integrally as the Product Owner, nor does it have the same leadership role, but it is a key element for deliveries to occur and is within the SCRUM methodology.
3. SCRUM Team
SCRUM Team or SCRUM Team is nothing more than the team that participates in each stage of the product creation. You are responsible for the execution of the Sprints and you need professionals who are organized, focused and who work collaboratively to distribute the objectives and responsibilities equally.
What are the main activities of the SCRUM methodology?
Within each element and in each function of the SCRUM methodology there are specific activities that optimize the processes and help the members of the project. Here are the main ones:
1.Daily Meeting
A daily meeting of a maximum of 15 minutes for each professional to present what they have done and what they will do in relation to their tasks.
Some questions are answered during this meeting, such as: “What did I do yesterday that helped deliver the Sprint?”, “What am I going to do today to help complete the Sprint?” and “What are the impediments or difficulties for the Sprint?”.
The participation of the Product Owner is not necessary in the Daily Meeting, since he monitors the development of the Sprints on a daily basis.
2. Sprint Planning
Sprint planning is the first moment of the implementation of the Sprint that is about to start.
This is where the priorities of what will be delivered are understood and defined. This planning sits between the Product Backlog and the Sprint Backlog and comes after the Product Owner sets priorities as a way for the team to narrow down the to-do list and understand what can be delivered and how.
3. Sprint Review
When the Sprint is delivered, what has been completed should be collected and reviewed to analyze the work as a whole. Often, this review is done by the Product Owner, or by those interested in completing the task.
During the review, some stages are prioritized, including: understanding what was delivered, what were the difficulties and how they were overcome, answering questions from the Product Owner and knowing what the next steps will be.
It is also the opportunity to receive feedback from the client and make changes if necessary.
4. Sprint Retrospective
While the review focuses on what was delivered, the retrospective evaluates the methods used in executing the previous Sprint.
This analysis brings improvements to development processes and also takes advantage of actions that have previously brought good results. This meeting takes place after the Sprint Review and before planning the next Sprint.
With this, the work will be optimized and the cycle will be easier and with quality deliveries.
What are the advantages of the SCRUM methodology?
The SCRUM methodology optimizes your team, streamlines project delivery and improves productivity and organization throughout the process.
Another positive point is the ease in analyzing and identifying points for improvement, guaranteeing multiple and balanced work.
SCRUM contributes to and, in the online universe, it can be used for digital products, website development, campaigns and other services/products that require fast and assertive work.
It is a method that will strengthen the team and the professional areas that make it up, preventing major failures from arising in specific sectors. They all seek to minimize problems and do a job well done.
It’s time to apply the SCRUM methodology in your projects!
Today you learned more about the SCRUM methodology and its wide application in various sectors, beyond software development.
This methodology has elements (Product Backlog, Sprint Backlog), functions (Product Owner, SCRUM Master and SCRUM Team) and activities (daily meeting, sprint planning, sprint review and sprint retrospective) that facilitate the development of group projects. .
It is a business management model that, like many others, requires strategic planning at each stage for the Sprints to be completed successfully. That’s why we leave you a Seize it!
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