Navarra presents these days in the capital to the Foral Community as a place that provides attractions for tourism throughout the year. To the four traditional seasons (winter, spring, summer and autumn), Navarra wants to add the ‘fifth’, one that “has to do with character, the peculiar way of counting, looking and discovering, sharing and creating with the environment “, has highlighted the regional government.
In this edition of Fitur, Navarra has designed a 500 square meter space that reflects the Autonomous Community as a natural and culturally diverse destination, a destination where the enriching experience of interacting with its inhabitants is still possible. In the few kilometers that separate the north from the south of Navarra you will be able to enjoy a kingdom of natural and cultural diversity, quite surprising. Landscapes of great contrasts, traditions, languages and a diverse and rich artistic legacy that has been preserved with care. Pamplona is green, beautiful and the capital of the great festival of San Fermín, and Navarra is the gateway to the Camino de Santiago, a land of very good food and, furthermore, they say that the Navarrese are nice people and that people live well there. Internal tourism in Navarra is one of the main drivers of growth. Navarra self-visits more: it is the point of origin of visitors that has grown the most compared to 2018, 15%; followed by the Basque Country, with an increase of 10%. Euskadi (with 15% of all tourists) and Madrid (13%) continue to be the main fishing grounds for tourism in Navarre. The improvement in the influx data has had a transfer to the labor market in the form of a 3.6% increase in affiliations compared to 2018, and a monthly average of 18,809 jobs, including accommodation services, food and beverages, agencies travel and tour operators. These are mostly female jobs that account for 63.10% of affiliations. Likewise, Navarra continues to be the preferred destination in almost all rural tourism reference periods, as reflected in the occupancy figures registered at EscapadaRural.com. Data, significantly better than in previous years.
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