is a Spanish multi-brand online store that offers clothing, footwear and accessories from top-level brands in addition to following current trends and seasons in categories such as babies, boys and girls. Now, in addition to maintaining a forum in which they share experiences and offer their best recommendations, Offemily has decided to expand their project launching into the competitive world of B2B.
What exactly is Offemily?
The vertical marketplace Offemily offers its channel to facilitate and enhance the user experience as well as to increase the value of small specialized businesses. As explained by , co-founder and CEO of the company, Offemily connects stores and brands with interested users thus allowing the product accesses the demand in real time through the online channel. In this way, this platform allows to increase the sales of the stores, the mobility of the garments, the satisfaction of the users and the reports of demand, exit and reception of the collections to the brands themselves.
35 brands and growing
Offemily currently has recognized brands such as, among others, Levi’s, Kenzo, Timberland, DKNY, Catimini, Billieblush, Jottum or . Today, they offer products from 35 brands and are constantly expanding their offer by incorporating new firms on a constant basis. Nuria Castro acknowledges the following: “Brands that were almost impossible for us to access, or that denied us collaboration, are knocking on our door now to share space in our “online shelves” due to the care and respectful treatment of the product that we do with our stylists”. Offemily acts like distribute authorized of each of the brands with which it works, thus collaborating directly with them.
Expand project: B2B platform
Over the last 6 months Offemily has developed the pilot test with some of these stores, testing and optimizing the platform. Being last month the official launch of the B2B platformto which 15 stores have already connected, prescribed by the same brands, and 40 more stores that will do so in the coming weeks.
“In our roadmap we had 125 stores to integrate during this year, although we have detected that the demand is much higher due to the interest of both stores and brands, so we will accelerate the process, obviously with some control to be able to assume growth with solvency. Integration is as simple as having a platform (SaaS) user and activating their inventory so that they are automatically added to the distributed network of stocks and collection points and customer serviceNuria continues. The internationalization of Offemily.com will arrive during this yearstarting with Europe, where they already have marketing agreements with some of the brands with which they collaborate.
“In the evolution of Offemily, we already had this point in mind. To get to it, we first had to validate the eCommerce model both for the market and demand, as well as for brands and product capture and treatment. Despite the frenetic progress that new technologies and devices have imprinted on purchasing customs and habits, we were clear from the beginning that capillarity and online and offline collaboration –omni-channel retailing– is the logical evolution of the product consumer market» Nuria added.
They celebrate 2 years and consolidate their position
In a few weeks, Offemily will be 2 years old and the project is already consolidated in a remarkable way. The company is headquartered in Barcelona. Its founders have extensive experience in the textile industry and they currently have a team of 8 people who share both joy and effort to provide it with the speed that the market demands.
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