UEFA Champions League It has been given a facelift to adapt its brand image to the current times, modifying its characteristic logo. The new ‘starball’ has a fresher and more natural air by including a larger color palette. Compared to the previous version, it will now be enriched with cyan and magenta.
The European competition normally renews its ‘look’ every 3 years. In this constant retouching, the main objective is never lose your own values and transmit through its corporate image the very essence of those epic games that it gives away on Tuesday and Wednesday nights each season.
It is the most iconic competition in the old continent ahead of the Europa League and the domestic championships, the same for which the most powerful clubs they fight to win every year and for which they are willing to make millionaire investments in order to win it. It is true that for some time now the real Madrid has established his little kingdom in it and departs, therefore, as a clear for 2019 after winning the last three editions. Other applicants are Barcelona, Bayern Munich or PSG.
The next winner will get at least €65 million, as confirmed by the agency itself. Given the enormous money it generates with advertisers, it is in a position to raise the prizes for the coming edition. In this sense, UEFA obtains more and more benefits by digital means, hence its new image has been adapted to the latest generation technological devices. The famous ‘starball’ and the ‘ultimate stage’ stadium have also improved in terms of definition to make the most of the resolution potential of the ultra HD televisions.
UEFA and its regular marketing partner, TEAMMarketinghave counted for this generalized redesign with the collaboration of the London agency DesignStudio.
Juventus and Atlético de Madrid have already modified their respective shields
The fever to be up to date in terms of image has definitely settled in football. Before UEFA, there was an aesthetic transformation of two great Europeans, such as Juventus and Atletico Madrid. The rojiblancos chose to round off the stars, as well as the bear and the strawberry tree inside the shield.
However, the visual change was not to the liking of many fans, who last summer came to collect signatures to prevent Atlético from wearing the new version of their shield this season. The initiative did not work out and the followers of the Madrid team have seen how their most international symbol has suffered .
Something similar happened with Juve as soon as the design of theirs was known. However, it seems to have far exceeded expectations because the sale of shirts has increased in recent months since the change of shield. Similar to that of new york yankees, experts in the field suggest that in a few years it will have the from New York City.
Image: UEFA
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