We always talk here that the digital market made it possible for many people to do what they like and that they could also .
Among the different possibilities of working on the Internet, creating digital products is an alternative that draws the attention mainly of people who are already experts in a specific subject.
But, in addition to creating a product, it is necessary to promote it and show that you are a reference person in the subject you focus on.
There are many marketing strategies available and one of them is online conferencing. We are referring to a way to show your knowledge and give valuable material to your potential clients for free.
Are you interested in knowing how to become one in the sector and the topic you address?
Well then, in this text we briefly explain what an online conference is, what its advantages are and how to develop it.
Let’s go!
What is the online conference?
When we talk about online conference, we are referring to classes or the development of some topic that can be broadcast in video format and live on the Internet.
They can address any topic and, in general, are open so that the audience can send questions to be answered during the broadcast.
An online conference can have a long duration, around two hours, or even be shorter, just to introduce some topic that will be more detailed in your, for example.
The important thing is to offer valuable knowledge to get people’s attention, showing them your authority on that topic.
Advantages of the online conference
The main advantage of giving an online conference, as we said before, is to be seen as a benchmark in the digital market in your sector of activity.
But, in addition, there are other advantages that highlight the importance of this strategy for the , namely:
create authority
Being seen as an online authority in your niche is essential to stand out from your competitors in the digital market.
That old adage always works: the first impression is the last!
When you are starting out and you are not yet well known in the market, it is important to make a good impression.
For example:
If the subject you master has to do with electrical engineering and you give an online conference on air conditioning, it is very likely that whoever sees your live broadcast will turn to you to solve questions related to this topic.
By explaining in a technical and, at the same time, clear and objective way, the knowledge you want to convey can be well absorbed and people will notice that what you offer answers their questions well.
For this reason, whenever they need answers to problems related to the topic you focus on, you will be the first person to be looked for, because people will know that you can help them.
Increase range
Unlike a face-to-face conference, where there is a physical limit, an online conference does not prevent billions of people from attending you from anywhere in the world.
Also, if it is done on a social network, for example, the buttons to share your live broadcast become your allies when it comes to increasing the number of people reached.
It may even be that people you do not even imagine have access to your material and become your clients after hearing what you have spoken in a conference.
And do not think that this is an advantage only for those who work in the digital market!
If you are a teacher or want to provide some training to a group of people, but you cannot be in person with everyone on a certain day and time, the online conference is a great solution to break that physical barrier.
Passionate customers
The fact that the online conference is free is a way to charm your potential clients and show that you offer complete and quality content without charging anything for it.
Plus, live streaming is the perfect time for people who still have questions about your product to ask questions, and by answering them, you can break through potential objections.
If your objective with the conference is to sell a product, it is important to show all your knowledge within the sector.
Thus, the potential client will see the value of your work and, consequently, will provide more credibility to your product. As a result, he will make the purchase decision more easily because he understands the value of what you are selling.
Develop communication skills
This advantage refers to the speaker itself and not to the product itself.
By doing an online conference, you manage to develop communication skills very efficiently. This is even more visible among shy people and those who are afraid of speaking in public.
Instead of speaking to an audience that’s in the same room as you, you won’t see who’s watching your stream. In this way, the explanation of a certain topic becomes an easier task than developing it in front of several unknown faces.
The exercise of talking to the camera also helps and improves the expression of ideas and the clarity of the subject to be discussed.
It is also possible to obtain feedback at the very moment that you are doing the online conference, which allows you to improve certain aspects in the way you explain the content.
In addition, the online conference can be a preparation for those who want to start recording an online course, but have a hard time getting around.
Work from wherever you are
Working anywhere in the world is perhaps one of the advantages that most attracts the attention of those who hold an online conference.
To use this strategy, it is enough to have a camera to record, which can even be the camera of your own computer, and a good Internet signal.
It is much easier to talk about a certain topic if you are in a place where you feel more comfortable.
In addition, the pleasure of working at your own time and on the day you want is a great attraction for those who take care of the quality of working life.
How to make an online conference?
Now that you have seen the advantages of giving an online conference, we are going to explain the main steps to make your live broadcast.
1. Choose a topic to address
The first step to make an online conference seems obvious, but it is key: you need to define a specific topic.
We need to emphasize that the selected topic must be within your domain of knowledge. Only then can you develop the chosen topic well.
If your specialty is mathematics, for example, do not offer talks about other knowledge.
In addition to probably offering poor quality content, the people who are attending your conference may not be interested in topics unrelated to what you have set out to talk about, which will cause them to abandon your broadcast.
2. Define the objectives of your conference
clear to develop your conference.
If you do an online conference to sell a product, you have to keep the focus on the advantages obtained by those who buy it, in addition to clarifying doubts.
Also, it’s important to have a call at the end of your conference that directs viewers to your sales page.
On the other hand, if your goal is to educate your audience before even offering a solution for them to buy, it’s important to address your chosen topic broadly and not focus on sales.
That way people will understand that your goal was to share knowledge about a specific topic, without the need to make a sale at the time.
3. Create a script
It’s good in hands with the main points of your online conference so you don’t leave out anything you want to talk about.
It’s very normal to get off track when you leave the broadcast open for people to ask questions. Sure, that interaction is great, but you can’t let the topic drift to the point where you can’t address everything you’ve prepared.
That is why the script becomes a necessity, because in case of forgetting a certain topic, you can use this tool and return to the main points of your talk.
But beware, do not make a script with all the words of your online conference!
Speech in a live broadcast should be fluid and light, without reading a ready text, as this would make a bad impression on your audience, who might think that you do not master the topic addressed.
4. Promote your conference online
What’s the use of preparing to hold an online conference if you don’t have an audience to watch it?
Therefore, spread the broadcast on your social networks, by email, make paid campaigns and even publish in groups that have an interest in the topic you will address.
Use all possible so that people know in advance that you will give an online conference.
5. Prepare before you speak
As informal as it may be, an online conference cannot be held without prior preparation.
The place where the recording will take place, the Internet working well to make the live broadcast, the configuration of the computer, the microphone and the camera that will be used is of the utmost importance.
Technical problems can of course occur, but they should be avoided at all costs.
Internet may have spikes, but that is not the responsibility of whoever is speaking. It is best to prevent, doing tests before the day scheduled for transmission.
Finally, it is your responsibility that the microphone and camera are working, right?
6. Select the transmission medium
The online conference must be, that is, in real time for those who are connected to the Internet on the day and time that you have previously informed your audience.
To do this, you have to have platforms that allow live streaming, including YouTube and Facebook.
When choosing the platform to broadcast your conference online, think about the networks that your audience uses the most. This will make it easier for them to watch a stream on a platform they already know.
These are the fundamental steps for those who want to hold an online conference. If you have been interested in the topic and want to deepen it, be sure to read our post that shows .
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