Renewal is always good, and in a display of changes and transformations in recent months it has changed its corporate image and renewed its website in Spain, seeking to improve the user experience and also bring a physical and virtual expansion plan. Now, in addition, opens its first international website. eCommerce arrives PcComponentes Portugal.
PcComponentes Portugal: its first international expansion
The Spanish company sells all its products to customers in the whole country from its headquarters in Murcia which occupies more than 8,000 square meters and has a stock of more than 180,000 products that supply more than one and a half million orders per yearmaintaining more than 400 jobs.
Now PcComponentes significantly expands its scope by completing its ambitious expansion to Portugal, where it already operates through . As you can see in the image, the new Portuguese website retains the characteristic features that the brand incorporated after its redesign in August 2016.
In addition, the success of its physical store in Murcia, which, adding physical sales and collection of online purchases already accounts for 10% of its total turnover, has prompted the company to open a physical store in Madrid, at calle Cavanilles, 35-37, which could be ready in the first quarter of 2017. This new store will complement the recent one-day delivery service offer in Madrid, Alicante and Murcia.
The new image of PcComponentes
Just a few months ago PcComponentes completed its image change, to continue as industry benchmark in the computer segment. The design was selected with the help of 50 employees and 50 clients, since those responsible for this eCommerce want users to be integral part of the site and feel it as their own.
Furthermore, they claim that the purchase process is the simplest possible, so the new version of Pc Components incorporates an improved search engine. Among the improvements for customer service, the management of returns within the platformso that the process is as comfortable as possible, in addition to being able to share doubts and comments with other clients and professionals of the company so that there are never any doubts about the items before purchasing them.
But perhaps the most significant change is the design of the website, which uses a responsive designwhich allows the page to be spread across all platforms including mobile devices, tablets or computers. The eCommerce coming from mobile devices gone and it is very important to give it the importance it deserves.
as explained Alfonso ThomasCEO of Pc Components: “We have achieved a new corporate image with which the members of our company feel totally identified and users perceive a greater closeness”. In this video you can see how they achieved this transformation:
PcComponentes’ commitment is to provide better customer service and offer quality in its products
One of the challenges of compete with Amazon andand the strategy is improve the service and offer quality products at the best possible prices, and working to achieve both objectives have achieved reduce customs and tax procedures in the Canary Islands, so that users can see the final price of their products and make the purchase easier. All these efforts seem little, but internally it is a lot of work logistics and administrationand in the long term they look reflected the results in the trust and fidelity of its customers as well as increasing its turnover. By the way, have you already read our Enter and contribute your opinion about one of the most popular online stores in our country!
What do you think of the decision of PcComponentes to expand its network of physical points of sale?
— Marketing4eCommerce (@Mkt4eCommerce)
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