In this tutorial we are going to see the pros and cons of making yourself known under a personal brand (with your name) and corporate brand (as a company).
Personal brand and corporate brand
When we have an idea and we want to implement it, it is quite common to ask ourselves how we can make the project known, whether to do it through a personal brand or through a corporate brand.
This question is common and is logical because both options have their pros and cons. The monograph by , deals with all this, so we link it in case you prefer to listen to it and complete the information in this tutorial.
A well-defined brand, whether of one type or another, has a tone in communication, values, objectives, etc. In short, a “personality”. But although they have common features, each one has its peculiarities. So we are going to shed some light on them in order to help you make a decision. Let’s go there!.
Personal Brand: Pros and Cons
The first advantage of working on personal branding is that it is more bearable since you speak from your personit is understood that it will not require an extraordinary effort.
The personal brand is the footprint, the imprint of that person. Not only the style, knowledge and experience, but also how we transmit them, our values or what we make others feel.
And it is that personality, as we have said above, is part of the brand. On the other hand, since it is something so personal and individualeveryone has their own.
Another advantage is that it is not an essential requirement that we create new profiles on social networks if we already have them. Which, by the way, is done in the case of corporate brands, since here it is undoubtedly convenient to create specific communication channels. By the way, you have available the and in the sixth lesson communication in social networks is addressed. So if you are interested in both this section and working on your personal brand, we recommend that you take a look at it.
Well, lastly, a personal brand makes it easy to position yourself as a specialist within a specific theme, although the same does not happen if instead of one we talk about several themes. And this leads us to comment on the disadvantages of the personal brand.
Your personal brand is linked to your person, for this reason it is more complex to sell the brand, in the sense of transfer ownership or the business to a different entity. In the same way, by depending more on you, who is the one who shows your face, it is a little more difficult to hire other people to do part of the work that you do.
Namely, delegate tasks in which you are the visible face, although this happens especially at the beginning. As it is done and time goes by it becomes easier. Another disadvantage is that it is usually more difficult to get investors since they are usually considered riskier operations because they give the impression of being “smaller”.
The same happens with some clients, they may think that the brand does not have the necessary infrastructure to work with them. Keep in mind that we are addressing all this in a generic way, of course there are exceptions.
Finally, before we commented that when we have a personal brand it is not essential to create new profiles on social networks if we already have them. But although it is not an essential requirement, if we want to share personal and professional topics, we may want to control the privacy of some publications.
In other words, the management can be complicated and even lead to the creation of several personal and professional accounts. This does not happen on since it is a purely professional social network, but it can happen on other platforms such as Instagram, Twitter or Facebook.
Corporate Brand: Pros and Cons
Well, let’s go there with the corporate brand. The first advantage of corporate brands is that they convey more presencein addition to packaging and seriousness.
Of course, we will have to make sure that we communicate in the appropriate way so that nobody feels cheated, so to speak, especially at the beginning if we are alone in front of the brand.
On the other hand, it is not so tied to your person. You can hire others or delegate tasks and the changes in the face of customers will not be as visible because it is understood that they hire the services of an entity that is perceived as a company. Let’s say that the changes in this sense do not affect them as much as in the personal brand, although this is somewhat generic and depends on each case.
Similarly, if we want sell the brand or include new partners, it is easier than in the case of personal branding since it has greater independence, there is not so much connection to the person and there is greater flexibility.
Another of the advantages with respect to the personal brand is that in the corporate brand, in principle, it will be easier to get an investment since it transmits more packaging, you can have a team, more possibilities to grow, etc.
Finally, it is a good option if we want to carry out several projects. So, as we can see, there are several advantages when it comes to creating a corporate brand compared to a personal brand. But not all are pros, there are also cons.
A corporate brand is more likely to require an initial investment, and can also be seen as “fictional,” especially at first. The good thing is that this is going to be solved with some time and also with the input of personnel. So, although it must be taken into account, it is not the biggest problem.
The main disadvantage of corporate brands is that people it costs more to connect with them, since we tend to perceive them as a more abstract entity. Although of course it can be done, it is usually easier to create a link directly with another person, that is, through personal branding.
From this point of view, the work that a corporate brand must do at the communication level is generally more complex. But as we have said, it can be done and in fact there are brands that not only achieve it but also do it wonderfully.
Summary and conclusion
When deciding whether to opt for a personal or corporate brand, it will help us to take into account the advantages and weaknesses of each of them. Personal branding is more bearable and simple in many aspects, and it will also make it easier for us to position ourselves as specialists in a specific topic. However, it is more complex if we are going to position ourselves on various topics.
In addition, the issue of delegating tasks, selling the brand or obtaining investment is usually more difficult. For its part, the corporate brand has the advantage of transmitting greater packaging and seriousness, and is not so tied to the person, so changes in ownership, hiring, etc., are simpler and more flexible. The main disadvantage is that it tends to be more difficult to connect with people, since we tend to perceive them as abstract entities.
And you already know, if you want to learn more about personal branding, marketing in general and many other topics, we recommend the . If you subscribe you will have access to and many others. There are more than 6044 videos available 🙂
Facebook Comments
Disqus