Posting on social networks: the best days and times

at the time of post on social media, many factors come into play to obtain the desired results. From the text of the post to the graphic resources, each parameter influences performance. Today we focus on what are the best times to upload content to each social network.

We know how important it is for your online business to have a good presence on social networks and the benefits they can bring you. Therefore, we decided to investigate this topic further and find out what is the best time to post on social media.

Why? Because the time you spend creating interesting content for your audience, thinking every word, looking for compelling photos, and hoping they’ll love it, at the same time you have to make it count. And what better way to do it knowing when it is worth more!

In this way, you will achieve more interaction with your customers because you will be there when they are surfing the social networks. And of course you will also improve your since they will see you more present (and, later, they will remember you more).

For all this, and after having collected information from important organizations such as or we wrote this article where we tell you everything you need to know for your posts to be successful.

The best days and times to post on social networks

Instagram: Wednesday and Friday

• If your goal is to get more engagementdon’t forget to upload your publications on Wednesdays at 11 am and on Fridays at 10 am to 2 pm.
• To expand the possibilities, there is also a lot of activity on Monday, Tuesday and Friday from 11 a.m. to 2 p.m.
• The worst day to post on social media, and particularly on Instagram, is Sunday.
• If you prefer to publish on weekends, we recommend that you do it on Saturdays and around 11 am. so that you have greater interaction with your users.

Facebook: mid week

• The best day to post on Facebook is Wednesday at 11 a.m. and 1 p.m. to 2 p.m. If what you want is for your fans to share your posts, we recommend uploading content at this time.
• Beyond this, we also suggest you post from Tuesday to Thursday between 8am and 3pm. As there is activity in these ranges, they can be good opportunities.
• As for times to avoid, it is recommended never to post before 7 am or after 5 pm. Working days.

We recommend this article to deepen the topic:

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Pinterest: pre-weekend, and weekend!

• The best days to post on Pinterest are Fridays and Saturdays between 8:00 p.m. and 11:00 p.m. and between 2:00 and 4:00 a.m.
• But if you have to define a single day and time, it is recommended to use this social network on Fridays and Saturdays at 9:00 p.m.
• The worst time recorded is in the afternoon.
• Most of the public of this network are women.

LinkedIn: second half of the week

• Without a doubt, the best days to visit are Wednesday, Thursday and Friday between 8 and 14 h. Thus, you will have more clicks and shared posts.
• Since this network has a professional audience, business hours are the best to post. In fact, posts made from Friday to Monday have 9.4% less engagement than average.
• The most recommended times are: Wednesday at 3 p.m., Thursday between 9 a.m. and 10 a.m., Friday between 11 a.m. and 12 noon.
• The worst day to post on social networks and, mainly, on LinkedIn is Sunday.

Twitter: Wednesday and Friday

• Wednesdays and Fridays between 7 and 9 a.m. are the best days and times to post on Twitter and get engagement.
• On the other hand, it was recorded that any day from Monday to Friday, but particularly between 8 a.m. and 4 p.m., is a good time to upload content and obtain interaction.
• If your audience is B2B (business-to-business, that is, companies), you should publish on Wednesdays between 12 and 6 p.m. When it comes to companies, this public uses Twitter 14% more during the week than on weekends.
• On the other hand, if your audience is B2C (business-to-consumerthat is, final consumers) the best time to upload posts and achieve more clicks is on Wednesdays, Saturdays and Sundays, also from 12:00 to 18:00.
• The worst day in this case is Saturday.

Do you want to know more details about the types of electronic commerce? Then don’t miss this post:

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Keep in mind that these results vary depending on the source consulted and that they are estimates: They will always depend on the industry where your business is located and the one you have. It is, then, about trying, trying and trying until you find the right moment for your audience!

The most important thing is that you use the statistics of each social network to publish to understand more every day when your audience is active and will interact with your content.

8 great tips for posting on social networks

Analyzing the best times to post on social networks is a crucial point in any marketing strategy. However, there is much more you can do to improve your performance on these platforms!

We have prepared 12 tips that will help you reach your ideal audience:

1. Create a content strategy

To understand where your business is, what your goals are, and how you plan to achieve them, creating a social media plan is the first step. This includes thinking about which platforms it makes sense to share your content on, based on your study.

2. Understand the tone and dynamics of each platform

Each social network has its particularities and, understanding them thoroughly, will help you reach your audience.

From understanding what Instagram stories mean or how Pinterest boards work, to identifying the tone of voice and the topics that are interesting in each channel: these are points that you have to explore and master.

This will bring you the benefit that your content fits, feels natural, gets better arrival and a good rate of interaction.

3. Study the best times to publish on networks

Within your content marketing plan, when analyzing the audience you are going to dedicate yourself to, it is important that you understand what days and times they are active on social networks.

4. Prepare a content calendar

When you are clear about the best times, plan and schedule your actions.

Having a calendar where you can capture what content you are going to upload and the frequency with which you are going to do it, will give you clarity about your work. It will also help you later to see which strategies are working best.

5. Review statistics periodically

When your networks are active and you are uploading content, it is key that you begin to understand the impact it is having. This is equivalent to analyzing how social media posts are performing.

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6. Advertise

This is not mandatory but it can help you on special occasions and dates. Paid social media ads allow you to reach a larger audience than is consuming your content organically.

To advertise on networks, it is important that you define an objective (increase the number of followers, generate brand awareness, promote a special discount, invite to a specific event, etc.) and direct your post to a specially segmented audience.

7. Use tracking links (URLs)

Tracking links allow you to understand, for example, from which source you are receiving traffic or which links are receiving the most clicks. To find out how to do it, we recommend reading our article on .

In addition, this will help you understand the ROI, that is, the return on investment of your marketing campaigns. To do so, don’t miss this free e-book that we prepared together with a spreadsheet to upload the data of each business:

8. Document good practices and repeat!

By studying and analyzing results, you will identify the best opportunities!

Monitor the statistics to understand on which platforms you are receiving more interaction, what types of posts your followers like the most, what content is most attractive to them.

We hope that this guide to find the best times to publish on social networks and enhance your content will be of great use to you.

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