The tests or preference tests can help us to know what users think, feel or understand about the design of an interface, the brand and the organization.
Broadly speaking, it can be said that it is a research method in which variants of a design are shared with participating users and they are asked about their preference and why.
What is a preference test or test
In a preference test, UX researchers present two or more versions of the same interface, design, website, App, etc. TAfter showing it to participating users, they ask which one they prefer and why.
This type of test should not be confused with the . First, because the way to carry out an A/B test, as well as the tools used are different. Second, A preference test can be carried out in the early phases of product design when the interfaces are not yet developed and are only designed.
A preference test is a qualitative test that is used to extract conclusive data about the thoughts and beliefs of the participating users.
A preference test is a beneficial and useful test for several reasons:
- It measures the preference between versions of the same element of a product.
- Obtain proof of concept data from the early stages of product design without having previously invested in development.
- It helps to understand much better what the user wants and why.
How to perform a test or preference test
Before launching ourselves with the tools to preferably test, we must go through the planning phase.
At this point, we must know what the objective is to carry out the test and be clear about what data or conclusions we want to extract.
We must have already designed the variants of the test. Likewise, determine how many participating users will be necessary to be able to take into account the data we obtain.
In the introduction of the test it is necessary to explain what it consists of and correctly contextualize the task to be carried out.
Select the questions that will be asked of the participating users. There are different types of questions that can be asked, for example:
- Open: participants can explain their choice.
- Closed: They are usually questions that are answered with a series of pre-established adjectives using for example .
- Numerical: the answers are a numerical scale on the qualities of the design.
Some questions when variants are shown are:
- Which design is easier to understand?
- Which do you find easier to read?
- Which design best communicates the message?
Some questions that are asked as a follow-up after selecting a variant are:
- Why did you choose that design?
- What do you like the most?
- What do you dislike the most?
- What caught your attention the most?
Free tools to perform online preference test
1.maze
Maze has the possibility of making preference test with a free account. It is a really useful and simple tool.
2.Useberry
Useberry also has the possibility to carry out preference tests with users with the Free or free account.
3. UsabilityHub
as not, UsabilityHub also has the preference test tool with the free planbut it may be the most limited with this type of plan.
Therefore, perform qualitative tests or preference test before throwing a will give us an approximation of the possible solution that solves the user’s problem at a much lower cost and much earlier, since it is not necessary to go through the development phase and it does not affect the real product with which users interact.
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