Understanding the psychology of color is a key factor in determining a color palette that works well for our digital products.
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The psychology of color in UX and UI
The colors chosen for the design of an interface in a digital product are a component with a great psychological impact on users and on their own experience with the digital product.
When choosing colors for a digital product, keep in mind that color has an important impact on human emotions and that there must be a purpose in choosing them.
The choice of a color within a digital interface can greatly influence the decisions of users. Changing the colors of the buttons that influence the main objectives of a product is usually one of the most common tests when they are applied within a .
However, this is a tricky subject as colors affect people differently, especially in different cultures.
It is very important that designers analyze the cultural implications of the generated color palettes based on the audience that the digital product is directed to.
When a UI designer together with the UX designer decide to implement the , it is also important to define a good color palette taking into account contrast and accessibility.
what the colors mean
Considering color psychology, in Western culture, colors evoke the following emotions:
The theory or psychology of color is a complicated subject. These are some of the basic aspects and concepts about what colors evoke in users in digital product interfaces in Western culture.
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