Have you ever wondered what to do with your clothes when you don’t like them anymore? Well, this same question was asked by the French company Veepee, which has turned around your line of business and introduced its new Re-Cycle platform in Spain.
Re-Cycle, the new circular economy campaign
The , specializing in the flash sale of discount brand clothing, has decided to launch its new circular economy project called Re-Cycle in Spain, a collection service for second-hand clothes that will be resold or recycled, as a sign of its commitment to the environment. According to Jacques Antoine Granjonfounder and CEO of Veepee “Re-Cycle works like a reverse flash sale”.
Veepee members who submit their products, will receive a consumption coupon valued at €20 that can be used both in physical stores and in the online channel of Campera footwear company and collaborating brand of the project. After receiving the garments, the company will assume the and treatment of the products, while deciding their final destination, that is, whether they will be resold or recycled. If they are marketable, the garments will be washed, ironed and photographed for later sale. If, on the other hand, the clothing is badly damaged, it will be delivered to an expert in recycling textile materials.
Albert Serranogeneral director of Veepee in Spain has shown his enthusiasm for the campaign stating that “Re-Cycle is an initiative aligned with Veepee’s DNA and the principle of circularity, as it allows us to offer a new solution to brands to meet the challenges of the product life cycle”.
Spain is Re-Cycle’s first stop outside of France
In the year 2020, Veepee launched in his first Re-Cycle campaign and, to date, around 30 campaigns have already been carried out, thanks to which approximately 150,000 garments have been collected, which is equivalent to 25 tons of clothing.
Now the project reaches Spain, thus being the first foreign country where the French company implements its service. But not only that, Spain will also play a very important role for Re-Cycle, since from the warehouse of Tarragona will begin to manage the global logistics of the campaign. This logistics center, located specifically in Santa Oliva, has already been equipped with washing and drying machines, as well as 20 warehouse workers to begin their work, and have been allocated 2,500 square meters of the surface of the warehouse for the campaign.
About Veepee
This private sales company was founded in 2001 under thewhich changed to Veepee in 2019, through a strategy of integrating all the brands owned by the group (, Vente-exclusive, E-boutic.ch, Designers&Friends and Zlotewyprzedaze.pl) in order to unify them into one single platform.
Veepee specializes in selling stock of fashion garments from many different brands, with the scoop that its products have discounts ranging from 50% to 70%. The company currently has a team of 5,500 warehouse employees and 66 million members belonging to all parts of the world. In 2021 the company closed with a total of 3,200 million euros in sales.
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