BEAVERTON, Ore., May 31 /PRNewswire/ —
— The company further integrates corporate responsibility into long-term growth and innovation business strategies
With the release of its corporate responsibility report for 2005 and 2006 today, NIKE, Inc. announces a set of business goals for 2011 that further integrate corporate responsibility goals into the company’s long-term growth and innovation business strategies. company. The goals set benchmarks to improve working conditions in factories, create an environmentally neutral company, drive sustainable product design and innovation, and unleash potential by giving young people greater access to the benefits of sport.
(Photo: http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO)
“We see corporate responsibility as a catalyst for growth and innovation,” said Mark Parker, President and CEO of Nike, Inc. “It’s an integral part of how we can use the power of our brand, the energy and passion of our people and the scale of our business to create meaningful change.
Corporate responsibility business goals set by Nike include:
— Improve working conditions by eliminating working time
excessive additional cost in Nike brand factories for 2011. The
overtime is one of the labor compliance issues
most serious problems facing the company and the industry.
Nike’s priority continues to be improving conditions for nearly
800,000 factory employees whose job it is to manufacture the products
of the company.
— Make all Nike brand plants, retail and
corporate travel be environmentally friendly by 2011.
Nike has exceeded its CO2 emission reduction targets in the
last two years through the Climate Savers program of the World
Wildlife Fund. The company also phased out fluorinated gases
(F gases) in all Nike brand products after 14 years of
research and development on the Nike Air cushioning system
the company.
— Design all Nike brand footwear (over 225 million pairs
annually) to meet the baseline targets for 2011 for the reduction
of waste in product design and packaging, disposal of
volatile organic compounds and increased use of preferred materials
For the enviroment. All Nike brand garments are
objective to meet the base standards by 2015, and the equipment for
2020. Nike is designing sustainable innovation solutions in its
products that the company anticipates will create benefits through their
supply chain and support the achievement of its objectives.
— Invest in community-based initiatives that use the
power of sport to unleash potential and improve lives
Of the youngs. Over the last two years, Nike has invested 100
million US dollars in sports initiatives of the
community. The company is targeting a minimum investment of 315
million US dollars for 2011.
In addition to setting business goals, Nike continues its commitment to supply chain transparency by updating the public disclosure of more than 700 factories around the world that produce Nike apparel. In 2005, Nike was the first company in its industry to unveil its factory base to encourage industry transparency and collaboration. For the first time, Nike has also posted the company’s factory audit tools at http://www.nikeresponsibility.com. The tools help provide more transparency and insight into how the company assesses and monitors its factories for compliance with company standards.
Nike’s corporate responsibility report, available online at http://www.nikeresponsibility.com, provides more detail on these and other business goals. The report also provides a comprehensive review of fiscal 2005 and 2006 corporate responsibility efforts, as well as forward-looking strategies. This is the company’s third public corporate responsibility report. The FY05-06 reporting period covers a critical time during which Nike made a significant evolution in how the company frames, defines and approaches corporate responsibility.
For more information, visit http://www.nikeresponsibility.com.
NIKE, Inc. headquartered in Beaverton, Oregon, is a world leader in the design, marketing and distribution of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Nike owns global subsidiaries including Converse Inc., which designs, markets and distributes athletic apparel, accessories and footwear; NIKE Bauer Hockey Inc., a leader in the design and distribution of hockey equipment; Cole Haan, which designs, markets and distributes luxury accessories, fine clothing and footwear; Hurley International LLC, which designs, markets and distributes youth and action sports footwear, apparel and accessories; and Exeter Brands Group LLC, which designs and markets athletic apparel and footwear for the value retail channel.
Website: http://www.nikebiz.com
Nike World Headquarters, Erin Dobson, +1-503-671-2682, or Jill Zanger, +1-503-532-3016; Nike EMEA (Europe, Middle East and Africa), Astrid Balsink, +31-35-626-6848. Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO, AP Archive: http://photoarchive.ap.org, PRN Photo Desk, photodesk@prnewswire.com
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