Do you know what is the screencast? This video format is easy and cheap to make, being very useful in marketing strategies. In today’s article, find out how to make screencasts and how to make money with this technique.
Currently, videos that teach how to do something are among the most popular on the web. Known as tutorials, this content helps people produce something without leaving home.
the most way easy and cheap to create a video of this type is through the screen cast. This technique allows you to share your knowledge with thousands of people. And the best, without requiring sophisticated equipment or cameras.
Want to learn more about the matter? So, continue reading this text to discover how to make screencasts, spread them and earn money with them.
What you will see in this article:
what is screencast
You may not remember now, but surely you have already seen a video produced with this technique. Do you know those tutorials that teach how to use a service program and that consist of computer screen recording ?
It is precisely this type of video that we call screencast, also known as video on screen. With the screencast it is possible to create a video that shows exactly what is happening on your screen.
Thus, the need to use expensive equipment, such as cameras, is eliminated. It is enough to have an idea in your head, the screen capture program and a microphone to capture your voice.
For whom is this format more suitable?
But, will any company or person be able to take advantage of the screencast? Not quite.
Videos in this format are more suitable for those who produce informative contentWhatfor example, or for brands that want to show their customers how to use your digital solutionssuch as software the online systems.
Screenshot videos are ideal for educate the publicshowing in practice how to use certain resources.
Where and when to use the screencast
Screencast videos are extremely versatile and great additions to your marketing strategy. They can be used to produce various types of content, such as:
1. Tutorials and online courses
One of the types of content that can be produced in screencast format is that of tutorials the courseit’s online. And not by chance it is also one of the easiest to find on the Internet.
This is a strategy widely used by people who have knowledge about some specific software and want to share that information with the audience. Or by companies that want to educate the market about the online solutions they offer.
It is possible to produce screencast videos in order to for your company or to sell directly, charging a monthly fee to access the content, for example.
2. Product introduction and implementation
When a new customer begins to use your company’s products and services, they may need help to understand the real value of the solution that you just purchased.
In these cases, produce small explanatory videos showing how to take the first steps on the platform, could be an excellent idea. The process of user onboarding helps to increase the retention rate and decrease cancellations, both immediate and long term.
3. Demonstration of products and services
In some situations, the sale of a product or service can involve complex negotiations, which makes the process slow and much more difficult.
Produce quality content to demonstrate the functionalities of the element in question can help you close the sale more easily. In these cases, the screencast can be of great help during interactions with potential clients.
4. Social calling
Screen recordings can also be used to attract public attention towards a specific content of the blog.
With them it is possible, for example, create slideshows or share short videos in social networks, these are strategies that will allow you generate more traffic for your blogso that the reach of your brand increases.
4 reasons to use the screencast
Using the screencast is much advantageous. With it, anyone who wants to teach something on the Internet can do it easily and without spending much.
Some of the main reasons for using it can be:
- Eliminates the need for expensive equipment. One of the biggest barriers in video production is the need to purchase expensive equipment, as is the case with. With screencasts, however, this is not necessary. It is enough to have a computer (or cell phone) and a to start creating amazing content.
- It is not necessary to have a . Until recently, producing videos was only possible in specific environments, such as a studio. The screencast allows you to create content anywhere.
- They are easier to record. It is very simple to start recording a computer screen, all you have to do is install a capture program. There are several options available, even free, very easy to use.
- Economy of time and money. Since it will not be necessary to buy cameras or rent a studio, you will save a lot of money. Also, since screencasts are easier to do, this also saves time.
Best screenshot programs
Before teaching you how to make a screencast, it is important that you know the tools necessary to produce this content. The first step is choose a screenshot program. This will be responsible for recording what appears on your computer screen.
There are many different options on the market, free and paid. The choice of the program will depend on your needs and objectives in the production of the video.
Below, we have selected some of the main screen capture software:
- : OBS is one of the most versatile tools for anyone who wants to stream videos on the Internet. In addition to being free, OBS is easy to install and use, which is also a plus if you don’t have advanced video production skills.
- : is another completely free tool. However, it does not present many customization options and. It is ideal for simpler and less demanding projects.
- : It is considered by many to be the best screencast recording software, with a complete interface and full of advanced editing options. The trial version is free, and you have to pay a fee of 199 USD to migrate to the full version.
- : is free open source software, maintained by its community of users. Despite not having as many features as other tools, it is also a good option for producing content.
In addition to the screenshot program, you will need a video editor to give the final finish to your productions. There are dozens of editing software that you can choose from, free or paid. We have a complete guide with so you can choose yours.
How to make a screencast
After choosing and installing the screen capture and video editing software, it’s time to learn the step-by-step screencast.
In this guide we have decided to teach you how to capture the computer screen . Let’s go there?
Step 1
After installing and launching OBS, you will notice that the program’s interface is divided into scenes Y Sources. In the lower left side of its main panel you will notice that there is already a ready scene, and in its lower left side a symbol “+“, with which you can create new scenes.
Step 2
After creating a new scene, it will be possible to add a video source as well. For that, click on the symbol “+“, located on the lower left side of “Sources“, and you will be shown a menu with various options. Choose “Screenshot” and click on “To accept“.3
Step 3
After choosing the capture option, the new screen will open. This will display the currently active monitors. If you use more than one screen at the same time, select the one you want to record and click “To accept“.
Step 4
Once this is done, it will be time to start capturing the computer screen. To start the recording, click “Start Recording” on the bottom right side.
step 5
You can now minimize OBS and open any other programs you need to use during the screencast. When you’re done, go back to OBS and click “stop recording“.
step 6
After finishing the screen recording, go to the folder where the video files are saved. In it you will have access to everything that OBS has recorded.
To make your content more attractive and professional, select the excerpts of your interest to insert the and transitions you think are necessary using a video editor.
Tips for making a successful screencast
Now that you know the main programs and know how to capture the computer screen, it’s time to start producing your own content. But for your screencast to be a success and everything goes smoothly, you’ll also need to pay attention to some important details.
We list some of them below:
1. Plan your content
When making a screencast, look for plan and organize all content what you want to produce Otherwise, you may get lost during recording.
make a smalldescribing the main points that will be addressed during it, already having in mind the scenes to be created, the recording order and even if it will have narration or other elements.
If your video includes narrated portions, don’t forget to also make the script of your speech. Remember that you are teaching and therefore it will be important that you know exactly what you will say.
With all this defined before starting the recording of your screencast, you will avoid the risk of making mistakes and taking too long in the process.
2. Leave the material ready for use
After defining the content of your video, before you start recording train your step by step. Take a good look at where the programs and files you will use will be and organize them so that you have easy access to them during the recording.
For example, if you are teaching your audience how to treat an image, keep the photos separate in an easily accessible folder. Get everything ready before recording time, so you don’t run the risk of forgetting where the files are and you’ll have the content fresh in your mind.
3. Be very careful with the audio
Audio is one of the most important aspects of a video, and this is no different with screencasts. Along with the images, the narration will be responsible for guiding the audience through your content, teaching him the steps to follow.
So, keep an eye out for audio quality of the recording. If there is a lot of interference or its volume is too low, the audience may lose interest and give up on your video.
To record your speeches, choose a calm and quiet environment Y avoid using microphones notebook. They do not have clear and balanced audio.
Ideally…
Facebook Comments
Disqus