CPL, CPM, CPC, SM, SEM.… The accelerated hyperexpansion of the has brought with it a multitude of strange acronyms that can sometimes be quite cryptic for the uninitiated. Something logical for those who see from a distance this world full of , campaigns of and positioning strategies.
So today we will try to shed a little light on the last two of the SEO and SEM list: if you are one of those who have always wondered what the hell they meant (and what was the difference) between positioning seo sem, this is your post.
SEO SEM : But what the hell do those acronyms mean?
First of all, remember: it is absolutely normal for you to have doubts about acronyms such as SEO SEM. After all, both are in English, they have three letters, they sound very similar…and they refer to the long-awaited goal of get as high as possible on the pages of the ubiquitous online search engines.
To complicate it further, many online marketing agencies often refer to SEO SEM positioning together, causing customers who come to their offices to ask themselves this same question. So let’s get down to business…
SEO SEM: Natural positioning….
Let’s go by parts: when we refer to SEO in marketingwe speak of the acronym of Search Engine Optimization (Optimization for Search Engines). A somewhat abstract concept of which you
To put it that way, SEO positioning includes techniques to improve results that a page or website obtains when someone performs a search in an online search engine. And not just Google, of course.
Despite the fact that this search engine has a quasi-monopoly situation in our country, there are many countries in which other options such as those of have millions of searches every year. And what do you have to do to get a good seo? Basically convincing the search algorithm in question (have you heard of?) that your website is the best when talking about the words that users write when they do an online search.
SEO SEM: …versus paid positioning
On the other hand, the positioning SEM It is the other side of the coin when it comes to trying to position a website in the most prominent positions of a search engine like Google. In the same way that SEO seeks to achieve results without (in principle) any cost, SEM (Search Engine Marketing) try to obtain them by contributing a certain amount of money.
In other words: where companies and bloggers try their best to create the best content from an SEO point of view, those who resort to SEM seek to avoid waiting queuesthe swings and the pushes to get the best possible position.
But yes, appearing in the advertising spaces that it shows, for example, Google, it’s not free: More and more companies are bidding with increasing intensity on a limited number of keywords.
Currently, there are a large number of companies and professionals who work every day trying to achieve the best positioning for their clients. Interestingly, you can find them by doing a simple search in Google itself, using keywords like or Madrid. (Today, the largest number of professionals and companies in the sector are still located in large cities). If you prefer, a search for terms such as , Madrid or Bilbao can return similar results.
SEO SEM: The ideal strategy
Actually, you can already imagine that, as in everything, There is no ideal SEO SEM strategy. Logic makes us think that the most sensible thing is to use a combination of both approaches that leads us to be more likely to be seen by those who make search engine queries, but there are still companies that achieve success by resorting only to one of these two sides of the same coin.
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